Why Small is BIG for Branding and Design
Small design houses are everywhere these days. These unique firms make up a healthy percentage of the local economy. And like most small businesses, they employ the majority of people within their sector. Small design firms also have many advantages over their larger, more corporate counterparts. Much like trying to turn an aircraft carrier around, larger firms are not as nimble and swift as small ones. You're also less likely to be subjected to the "add-ons" and "preferred vendor" lists often touted by larger firms. Large companies, more often than not, are hampered by their size, making changes difficult and slow when it comes to real time marketing and branding needs. While big businesses may have more access to capital and deeper pockets to win a client's business, small businesses can be more innovative and try new things because they don't rely as much on their past experiences and accomplishments - it's not a numbers game. The pace of a small is often faster, and this speed is frequently an advantage in getting projects completed on time, workflow moving at a healthy and productive pace, and having easier and better communication between clients.
One small design house making waves, with a diverse roster of clients, projects and campaigns that include RealTalkDC, ShowOff DC, the DOH, National Council on Student Development (NCSD), Educational Alliance NY, and Boys & Girls Club of Greater Washington DC and Octane PR is the Midwest based design house clone9design, a boutique design firm specializing in graphic design, logo design, branding, social media and front-end web development. The firm, started by Charles Foster over a decade ago, has built its client base by starting local and small. Now the firm boosts a healthy number of clients, from big to small, spaning the entire US. www.clone9design.com
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