Why SKOs Are Broken and How “The Revolt” Fixes It

SKO season is here…again. Cue the all the fun internal speakers delivering their “rah-rah” speeches, product teams overwhelming sellers with feature dumps and the beloved ROADMAP....but who doesn't love seeing all your colleagues and some good food and maybe some booze. The outcome? Sellers leave with full notebooks but empty plans, and leaders celebrate a “win” because, hey, everyone had fun, and all are energized.

Except - there really isn't something for everyone. Sometimes SKO's or Sales Conferences fall short.

So why isn't there something out there where you can pick and choose so you don't have to sit through things that focus solely on product or give you a pump that fades in time.

If you’re a seller without the resources you need to hit quota, or a sales leader facing big challenges like poor win rates or slipping retention, you’ve probably felt the frustration. SKOs often miss the mark. Here’s why:

What’s Wrong with SKOs Today

1. The Same Old Format SKOs have become a ritual, not a revolution. Internal speakers dominate the agenda - because - let's keep costs down. Where are the bold ideas? The tough conversations? The actionable takeaways? The disagreements or asking the team - hey - let's dive in and really figure out where things are missing?
2. All Product, No Problem-Solving Sellers are bombarded with product updates that rarely tie back to solving customer problems. You know what would be better? Giving sellers the tools to diagnose and address real-world buyer challenges.
3. No Ties to Outcomes Most SKOs aren’t tied to measurable outcomes. I've been on three SKO calls for this season and when I ask "what outcomes are you looking to drive in 2025, I get the same - we don't know yet, or that hasn't been discussed." Yikes - how can you tie behaviors and metrics to outcomes that aren't yet established?
4. Overwhelmed Sellers, Underwhelmed Results Sellers leave SKOs feeling more confused than confident. They’re inundated with information but given no clear roadmap for execution. The result? The excitement is gone in a few days - but they have all of that SWAG!!!

Enter: The Revolt

If SKOs have become stale, it’s time for a revolt. Literally. “The Revolt” is a two-day virtual conference on January 22nd and 23rd, 2025, that flips the SKO script. It’s designed to equip sales professionals and leaders with the tools, strategies, and insights to drive revenue across the entire organization—not just pump out buzzwords and product talk.

Here’s what makes The Revolt different:

The Revolt Solves For:

1. Lack of Clear Outcomes The Revolt ties every session to measurable outcomes. Whether it’s improving win rates, strengthening pipelines, or retaining customers, the focus is on driving real results.
2. No More Fluff Say goodbye to endless product updates and generic platitudes. The Revolt delivers actionable insights and frameworks that sellers and leaders can implement immediately.
3. Empowering Sellers with Tools From mastering cold calls to re-engaging stalled deals, The Revolt equips sellers with practical strategies to tackle real-world challenges and close more deals.
4. Breaking Down Silos The Revolt aligns sales, marketing, and customer success teams to work toward shared goals, fostering collaboration across the entire organization.
5. Addressing Modern Challenges With sessions on AI, diversity, and net revenue retention, The Revolt tackles the issues shaping the future of sales, ensuring teams stay ahead of the curve.

Key Themes and Sessions:

Growth and Strategy

• The 4x4 Method: Transform your personal and professional life through goal setting, strategic planning, and daily KPIs.

Sales and Outreach Excellence

• Shooting Your Best Shot First: Learn how to craft personalized outreach that maximizes engagement beyond automation.
• From Opener to Booked Meeting: Master cold calling techniques to handle objections and secure meetings.

Revenue Optimization and Retention

• The Tension in Net Revenue Retention: Maximize growth by aligning teams across the full funnel.
• Deal Qualification for Forecasting: Strengthen pipelines and improve forecasting by refining deal qualification.

Customer and People-Centric Approaches

• True North – The Customer: Foster long-term success by investing in both employees and buyers.

Diversity and Inclusion

• Gender Gap in Sales: Address disparities, boost inclusivity, and drive higher revenue through diverse teams.

AI and Technology

• AI Will Expose the Mediocre: Leverage AI strategically to amplify strengths without over-relying on automation.

Deal Recovery and Pipeline Health

• Get Ahead of Stalled Deals: Re-engage prospects and revive stalled deals with actionable frameworks.

The best part? It's like bringing together 16 people that WOULD NEVER BE AT THE SAME CONFERENCE OR SKO and getting them in front of you.

You choose what you want to tune into. You decide.

Join Us

If you’re tired of SKOs that don’t deliver, it’s time to try something new. Join us for The Revolt on January 22nd and 23rd, livestreamed on RevenueMagazine.com. You’ll need to create a free profile to join, but trust us—it’ll be worth it. Let’s make 2025 the year of driving real change.

Come with your swag or not, we don't really care about the fluff.