Why Showing Your Face on Social Media Matters for Your Business

As a business owner, you know that social media is a powerful tool for marketing your products or services. But did you know that one of the best ways to maximise your social media reach is by showing your face?

A personal profile with a human face is much more likely to engage customers and build trust than a faceless business profile. Here's why.

People like to do business with people, not businesses.?

Think about it - when you're searching for a new restaurant to try, are you more likely to click on the page that has a picture of the chef or the page that has the restaurant's logo?

When you're looking for a new doctor, do you want to see a smiling face or a corporate headshot?

When you're considering hiring a service provider, don't you want to see what the person looks like before you commit?

Of course you do! And your potential customers feel the same way. Having a picture of yourself on your social media profile helps potential customers see that there's a real person behind your business, and that can make all the difference when they're deciding on whether or not to use your services.

A picture helps people remember you.?

In today's fast-paced world, it can be hard to cut through the noise and get people to remember your name, but having a picture on your social media profile can help with that.

Studies have shown that people are much more likely to remember someone if they've seen their face, as opposed to just reading their name. So if you want people to remember your business when they need your products or services, posting a picture of yourself is a great way to make sure that happens.

A picture builds trust.?

People are naturally suspicious of businesses, after all, we've all been burned by a bad experience at some point or another. But when potential customers see that there's an actual person behind the business, it helps build trust and makes them more likely to give you their business.

By posting pictures of yourself on social media, and maybe sharing videos/going live from time to time, you're helping build the trust required for people to do business with you.