Why should your social media post include creativity?

Social Media Optimization can help your innovative process by breaking your daily routine, exposing you to a diverse audience that will help you see things diversely, and will help you clear your mind, and inspire you to create creative content. Everything that will directly help develop and promote your creativity.

Social Media Marketing allows us to unite with everyone in this world, which means that platforms may introduce us to youth with diverse cultures and creeds. This can contribute to the increase in art due to the expression of ideas from the outside world.

Innovation requires you to step out of your comfort zone and allow you to do research and ask questions. So, use social media to your advantage and learn about things you won't find in everyday places.

Social media marketing strategy has the potential to allow businesses of all shapes and sizes to harness the power of the Internet to significantly increase brand awareness. However, because so many people use Facebook, Twitter, and other platforms, it can be challenging to really beat it with your audience. This is why it is so important to create unique and creative content.

When we consult with customers, one of the most common and important problems we face is their failure to change. Out-of-the-box thinking and producing innovative and creative content is where the parts of your creative and analytical brain meet.

Here are some types of social media and what they are used for:

1.      Social Networking - Connect with people

Examples: Facebook, LinkedIn, Twitter.

• Social networks are sometimes called “relationship networks,” which help people and organizations to connect to the Internet to share information and ideas.
• Now, and especially since the advent of the mobile internet, these networks have become centers that transform almost every aspect of modern life - from reading stories to sharing holiday photos to finding a new job - to the public.

2.      Media sharing networks - Share photos, videos, and other media

Examples: Instagram, Snapchat, YouTube

• A major affiliate network, these sites are critical to brand awareness, lead production, audience engagement, and your other social marketing goals.
• Social Media sharing networks give people and products a place to find and share media online, including photos, videos, and live videos.
• Lines between social media networks and social networking sites are shrinking these days as social media networks such as Facebook and Twitter add live video, augmented reality, and other multimedia services to their forums. However, what distinguishes media sharing networks is that media sharing is their purpose and their main meaning.

3.      Forums - Share news and ideas

Examples: Reddit, Quora, Digg

• These networks can be excellent sources of market research. Well done, you can also advertise with them, though you will need to be careful to keep your ads and posts separate.
• Forums are one of the oldest forms of communication.
• Earlier we connected with our university friends on Facebook, we discussed pop culture, current affairs, and asked for help in the forums. Look at the wide availability and large user numbers of forums such as Reddit, Quora, and Digg and you will see that the public's thirst for knowledge combined with wisdom remains unquenchable.

4.      Blogging and Publishing Networks - Publish content online

Examples: WordPress, Tumblr

• Content marketing can be a very effective way to engage your audience, build your brand, and generate leads and sales.
• Blogging and publishing networks provide individuals and products with online publishing tools in formats that promote discovery, sharing, and comment. These networks range from many traditional blogging platforms like WordPress and Blogger to microblogging services like Tumblr and interactive social media platforms such as Medium.
• If your promotion strategy includes content marketing (and if not, you might want to think about it), your business can gain visibility by keeping a blog. A blog not only helps to increase information about your business and generates content that is more relevant to your social channels such as Facebook; it can also help record a niche for your product as a thought leader in your industry.

It can be challenging to find new ideas for social media where you have to post something every day on multiple platforms.

But new, quality content that attracts user’s attention and keeps them informed is important. People will be happy to see what you post next, which makes them more likely to engage with your post - and perhaps have a customer.

With this cheat sheet of ideas for solid content on each major social platform, you will be at the forefront of the curve. And you will never find yourself staring at an empty content calendar again.

Here are a few suggestions to help you create new, refreshing, content

1. Different social experiences

After all, this is social media. You want people to start talking! You can do this by voting, questions, live video streaming, and many more creative ways to invite your audience to the conversation.

2. Creating and posting videos

Video works for many reasons. First, you present the content in a way that pleases the consumers. Second, many social media platforms prefer video, especially their mobile apps, which is where most social media users go. Finally, the video allows potential strategies to be postponed in other ways, such as after-party visits, tutorials, and more.

3. Apply new visuals with new colors

Sure, you want to keep up with your company's branding, but the right graphic designer knows how to turn an original tool into something new and exciting. Discover how to create new photos, videos, live streams, GIFs, and more.

4. Add podcasts and blogs

These two interactive features can help you position yourself as a reliable source of information for your industry through new media methods. Blogging and podcasting are the most popular ways businesses share their story with audiences. The best part is that once you write one, the other is done with it.

The content ideas above include social, creative, and informative tools to allow your audience to discover a new idea for your product. This is the best part of communication - there are always new and fun ways to engage your audience. Start creating today!