Why Should You Use Animation for Video Marketing?

Digital marketers are increasingly turning to video animation for marketing purposes. Similarly, animation has emerged as a vital design tool in recent graphics to motivate consumer action and draw viewer attention to specific product features.

But how valid are these statements? And as a business or a digital marketer, should you utilize animation for video marketing? Let's find out in the following sections.

Table of contents

• The Evolution of Animation Video Marketing
• The Advantages of Animation in Video Marketing
• Ways to use animation for video marketing
• The future of animation videos for digital marketing
• Conclusion

The Evolution of Animation Video Marketing

People have been creating animations for thousands of years. The first animations appeared in 1940. During that time, ad executives saw animation as a way to create more innovative solutions. The goal of marketing animation was to create social bonds between the brand and its customers. In 1940, Walt Disney began working with the US Army to create propaganda and training films.

Since animation's early beginnings, it has been used to sell products and build brand recognition. Disney was one of the first to utilize animated characters in advertising, and as television became more popular, other networks began to follow. Today, the animation is a mainstream marketing tool used to sell everything from games and toys to soap and kitchenware.

Animation has changed a lot since the computer revolution. In the Golden Era of CGI, with modern computer animation techniques like 2D and 3D animated graphics, video animation became more efficient and allowed new possibilities in storytelling and marketing.

Marketing animation campaigns are becoming more common, with each one trying to outdo the last. Technology has changed the landscape, making it easier to create and distribute content. Today, animation video marketing campaigns are a popular way for big brands to promote their products. Utilizing computer-generated characters, these brands can easily engage with their audiences on TV, internet browsers, and social media platforms.

The Advantages of Animation in Video Marketing

• Animation can tell a story in a way that live-action videos cannot. That is because video animation can bring any idea to life, no matter how complex or abstract it may be.
• Animation is a versatile tool that you can use to appeal to a wide range of audiences. Whether you're trying to target kids, adults, or seniors, you can use animation to capture attention and engagingly deliver your message.
• One of the best advantages of video animation marketing is that it can easily explain complex ideas. That is because animation allows businesses to create visuals that represent their ideas in a way that is easy for viewers to understand.
• Animation video marketing is a powerful tool that can help you deliver emotion to your message in a way that live-action videos simply can't.
• Animated videos are versatile and can be used to promote products, services, or even brand awareness. When used correctly, it can be highly effective in driving customer engagement and conversion rates.
• Animation video marketing is an increasingly popular form of marketing, and for good reasons—it is highly cost-effective to produce. Compared to live-action video, the animation is much cheaper to create since you do not need to pay for filming locations, actors, or other expensive production costs.
• Animated videos are a great way to engage your audience and keep them on your site longer, both of which are factors that can help improve your site's ranking.
• In a sea of live-action videos, incorporating animation into your marketing video can help your business stand out from the competition. It can also add a touch of liveliness and personality to your video, making it more engaging and memorable for viewers.
• Animation video marketing is a powerful tool that can help businesses of all sizes reach a wider audience. That is because it is easily shareable on social media and other online platforms. It gives you the potential to reach a wider audience with your marketing message.
• Animation video marketing is a powerful tool because it allows you to create a connection with your audience through visuals and storytelling. This connection can be challenging to achieve with live-action videos.
• You can use animation to add a layer of interest and excitement to your video.
• It can help make complex concepts more understandable.
• Animation can help to capture and hold your audience's attention when used creatively and not excessively.
• When used effectively, animation can be a powerful tool in your marketing video arsenal.

Ways to use animation for video marketing:

Animated videos are a great way to add interest and appeal to your marketing videos. It can also help improve the overall quality of your video and make it look more professional. Below are some ways you can use animation in your video marketing:

• Include an animated element in your video intro or outro: This can help your video stand out and make it more memorable.
• Use animation to bring your products or services to life: A product shot can include arrows or other animated images that draw viewer attention to a product feature. It can help your viewers better understand what you're offering.
• Use animation to tell a story: This can be a great way to engage your viewers and make your video more relatable.
• Use animation to add visual interest: This can help keep your viewers engaged and make your video more visually stimulating.
• Create an Animated Explainer Video: Explainer videos are a great way to introduce your business or product to potential customers. Using animation, you can break down complex concepts and make them easy to understand.
• Use Motion Graphics to Enhance Your Live-Action Videos: There are endless possibilities for how you can use motion graphics in your video marketing. You can use them to create title sequences, introduce characters, explain concepts, and more. Plus, motion graphics, when used, can add visual interest to any video, making it more likely to hold viewers' attention.
• Create an Animated Product Demo: This can be a great way to show off your product in an engagingly fun way while also providing valuable information to potential customers.
• Make an Animated Infographic Video: These videos take complex data and break it down into an easy-to-understand format that is both informative and entertaining. Plus, they're easy to share and are often highly shareable across social media.
• Use Whiteboard Animation to Tell a Story: Whiteboard animation is a popular video style that uses drawings and illustrations to bring a story to life. This type of animation is perfect for explainer videos, product demonstrations, and even marketing campaigns.
• Bring Your Characters to Life with Animation: This can be done by animating your characters in a realistic way or using more abstract animation to create a unique and engaging video.

Overall, animation as a tool is the best way to add appeal and professional polish to your marketing videos.

The future of animation videos for digital marketing

Animation is playing an increasingly important role in digital marketing videos. It's no longer just a way to add a little flair to your video—it can engage and delight your audience and convey complex messages and ideas. With new technologies and tools emerging all the time, the future of animation video for digital marketing is looking more and more exciting.

In the past, animated videos were used primarily for advertising and branding. But today, animated videos are a versatile tool. It is used for numerous marketing goals, including lead generation, product demonstration, and storytelling. With the continued rise of social media and new video platforms, we can expect to see even more businesses using animated videos creatively to reach their target audiences.

Some examples of technologies that are shaping the future of animation video for digital marketing include:

Virtual reality: Virtual reality is becoming increasingly popular and affordable, making it a viable option for businesses to use for marketing purposes.

Machine learning and artificial intelligence: As machine learning and artificial intelligence become more sophisticated, they will increasingly be used to create animated videos. That will allow for more realistic and lifelike animations that can be used for many purposes, including marketing and advertising.

Augmented reality and virtual reality: Augmented reality and virtual reality are already being used to create immersive experiences. As these technologies continue to develop, they will be used more and more to create animated videos that give viewers a sense of being in the middle of the action.

3D printing: 3D printing is another technology already used to create animated videos. As 3D printers become more sophisticated, they can develop more realistic and lifelike animations.

Motion capture: Motion capture is a technology used to capture the motion of real people and objects. This data can then can be utilized to create realistic animations.

To conclude, the future of video animation for digital marketing is looking very bright. With the help of innovative technologies, marketing teams will be able to create more realistic and engaging videos that capture the attention of their target audience. Additionally, these videos will be more interactive and allow users to control the story. As a result, marketers can create a more personalized experience for their target audience. That will lead to higher conversion rates.

Conclusion

In conclusion, animation as a tool is effective for video marketing. It can capture attention, convey information in a way that is concise and visually appealing, and help establish a brand identity. Animation can help explain complex concepts, increase brand awareness, and boost conversion rates when used for marketing purposes.?

Do you want to produce marketing videos that stand out? An animated video is a great option. Our team of professional digital marketers can help you develop animated videos that achieve your marketing goals. Contact us today to get started!