Why Should You Take The Time To Create Amazon Posts?

Amazon Posts is a feature on the Amazon platform that allows shoppers to discover new products by browsing brands’ feeds.

Amazon Posts look a lot like Instagram posts – it’s essentially Amazon’s social media platform wherein sellers are able to post direct links to their products on their own dedicated page.

So, why should you take the time to create Amazon Posts?

First, it’s free for Amazon Brand Registry sellers. If you’re already producing content for your other social media channels, you can easily repurpose it by slightly tweaking the verbiage to be more Amazon-centric. Although there’s no limit to the number of Posts you can make for your brand, it’s important not to overdo them as you’ll risk affecting the potential to boost engagement.

Another benefit of Amazon Posts is that it's a great way to help you raise brand awareness and cross-sell while simultaneously inspiring brand loyalty with new and existing customers. While Amazon product listings have strict guidelines that can somewhat limit content (e.g. your primary photo must feature a white background), Amazon Posts allows you to use colorful, captivating lifestyle and branded images to tell your full brand story.

Lastly, Amazon Posts offer a wide reach as they are displayed in multiple sections of Amazon. Plus, it’s an incredibly easy feature to use – you just need to transfer your content into the Posts creator and publish it. When considering all these reasons, it’s safe to say that Amazon Posts is worth your time.

Check out more examples of Amazon Posts that we did for our clients: https://www.ranknbank.co/portfolio/amazon-post

Got questions, comments? Contact us at https://www.ranknbank.co/contact-us

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