Why should you Re-brand? Ask Facebook .

Facebook rebrands - as FACEBOOK

A rebrand can often seem like a daunting process and one often met with negative self-reflections such as ‘We are stale, outdated, or doing it wrong’.

Is that true? Well, not really.

A rebrand can be a way in which a company looks to deploy its best Latin and "Carpe Diem" or seize the day to those who opted for Year 8 French. When companies look to rebrand this could be for a variety of positive reasons.

A company may look to consolidate all services under a brand as a result of predicted growth. Here, clarity is key –  clear messaging, clear communication and a clear path for growth.

Another such example of why a company may take an inward look at their branding is due to emergence of new lines of business. As the market evolves, so must we. Remember when Apple was Apple Computer? No, me either but some just might.

The world moves pretty fast and if you blink you might just miss it. Yes, I did just quote Ferris Buller's day off, but the man has a point.

In order to stay relevant, we need to ensure your company is ready for a new audience. The landscape has shifted dramatically in the last 10 years. Does your business effectively target the sub-groups present in our society? How about the gamers, the vegans, the budding YouTubers? You get my point.

Even the giants of this world realise at times we may need to make subtle shifts just to make life a bit easier. Like today Facebook has announced that it is rebranding its parent company to make it easier to distinguish from its group of companies and its social media platform.

Facebook’s parent company will now be known as capital letters FACEBOOK.

Now it’s hardly ground-breaking but then again, a rebrand doesn't always have to be. Remember to KISS always (but not at work Christmas parties). By KISS, I of course mean the acronym for KEEP IT SIMPLE STUPID.

That's exactly what the group has decided to do. They have created a new logo and capitalise its font so that consumers know the difference between the app and the business.

FACEBOOK owns a number of businesses including Instagram, WhatsApp, Oculus, Workplace, Portal and Calibr.

In a blog post online FACEBOOK’s chief marketing officer Antonio Lucio explained the move.

“Facebook started as a single app,” he said.

“Now, 15 years later, we offer a suite of products that help people connect to their friends and family, find communities and grow businesses.

“Today, we’re updating our company branding to be clearer about the products that come from Facebook. We’re introducing a new company logo and further distinguishing the Facebook company from the Facebook app, which will keep its own branding.

“The new branding was designed for clarity, and uses custom typography and capitalization to create visual distinction between the company and app.”

In the murky world of business, FACEBOOK has tried to restore a bit of clarity. We could all use a bit more clarity I think.

Contact -

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Brand Strategy Executive