Why should you put your marks on watch?
Dear friends,
How many times did you think about watching your trademarks? Useless, right?
Watching existing trademarks is of almost the same importance to searching and clearing new ones. Ones your trademark is registered you may think that the process is over...
How do you find out about other users trying to harm your trademark?
If you don't know it may be a little too late to limit the damage and avoid spending important amounts of money on litigation.
So, paying to watch your trademark can save significant costs in the long term, and avoid litigations.
Kind regards,
Paul