Why Should you Invest in Social Media Marketing for your Business [2022 Update]

Spending hours every week to increase your business’ traffic, clicks, conversions and shares on social media is no easy task. What’s more, how rewarding is it when you put money into social media campaigns with little to no payoff? Subsequently, do you invest in social media advertising again after one bad run?

Don’t let one poor campaign put you off from trying your luck at social media marketing again. A thorough, well-thought-out, robust social media marketing plan is one of the most valuable things you can have as part of your digital marketing strategy. Ginger Digital create winning social media ads for businesses. Primarily they are in manufacturing, construction, and technology - but not explicitly limited to these industries. These campaigns are designed to help them achieve an ROI and convert.

We’ve created this guide to drive home the fact that social media marketing is vital to your business’ success.

What is Social Media Marketing?

Social media marketing for businesses involves promoting themselves, their brand, products, services and USPs across social media channels. Companies can create Facebook, Instagram, LinkedIn, Pinterest, Snapchat and Twitter ads, as well as advertisements across YouTube and Google. Social media campaigns are designed to help businesses connect with their audience to build their brand, drive website traffic and increase sales.

Importance of Social Media Marketing

Social media accounts are essential for a business in 2021, particularly if they want to stand out in the digital age. Social media’s influence is so significant that any company not making the most of it is missing out on crucial lead generation and sales opportunities.

Even if a business isn’t selling directly online via their website, creating effective, thought-provoking content via Twitter and Facebook ads can make a huge difference. Social media marketing campaigns can help draw more eyes to your business. That increased recognition can help you stand out amongst your competitors.

Social media has been instrumental in helping businesses grow and adapt, which many companies find a struggle. Particularly considering the COVID-19 pandemic, which has affected businesses worldwide, maintaining a presence on social media and utilising its power has helped companies weather the proverbial storm.

What else can social media marketing do for businesses, pandemic or not?

Advantages of Social Media Marketing

Increased brand awareness

Implementing a robust, consistent social media strategy will increase your brand recognition, engaging with a broader audience of potential customers across different channels. This increases when people interact with your content and share it.

Inbound traffic

Without marketing on social media, your inbound traffic will be restricted to your regular customers. While that’s important, you need to brand outside of this loyal circle. Consider what content different people resonate with, what keywords they search for and which channels they search on. Syndicate your content across various platforms for the best results.

Conversion rates

Increased visibility helps you achieve more opportunities for conversion. While the organic conversions may not happen immediately, time and patience will be vital to achieving them.

Customer loyalty and satisfaction

At their core, Facebook, Twitter, LinkedIn, and Instagram are networking platforms. Creating a unique voice for your business helps to humanise it, and customers will notice how you interact with them. Personalising responses helps instil reassurance and positive experiences for customers, and thus they’re more likely to buy from you.

Cost-effective

Social media campaigns don’t have to cost the earth. Creating profiles for businesses is free, for starters. You have full control over the investments you make via your social media platforms, and achieving an ROI is greater if you know how to do it correctly. Of course, trial and error play a huge part here; you have to be aware of your audience, demographics and goals if you want to make money via social media marketing.

Marketplace insights

You can see your audience’s interests and opinions more clearly by using social media. Use your social channels as a useful research tool to help you understand your industry’s customer activity. Subsequently analyse your ideal target demographics for more social media ads.

This is an example of a video that we produced for a video campaign on Facebook.

You Need Social Media Videos

While it’s clear that social media marketing has distinct advantages, so the core ingredient which will help you make an even greater impression is video. Video ads are a vital piece of the marketing puzzle; more people digest video content these days. Video marketing for businesses goes hand-in-hand with social media, and it’s never been easier to execute winning video campaigns. It helps you achieve all of the above and more

Video and Social Media Marketing Company

If you’d like to learn more, speak to Ginger Digital. We are video production and marketing specialists who can deliver winning campaigns for your business.