?? Why Should You Go Live in 2024? And Which Platform to Choose?

If there's one type of content you've gotta dive into in 2024, if you haven't already, it's live videos. Whether you're a future streamer or content creator, let me break down why going live can boost your visibility, with the pros and cons of each platform.

PART 1: Social media weekly sum up in 1 minute flat

PART 2: Going live in 2024: Why and how to choose your platform?

?? Hi, it’s Jesse!

Every week I give you a professional tip on social media, tested and proven.

+ A social media weekly sum up in just 1 minute ? (because I know you don't have time).

Join us if you want to boost your online visibility, it's once a week, we only do it quickly and efficiently!

TikTok is under attack but isn't backing down, and Facebook is 'officially' on its way out – it's time for the news of the week!

• Meta has officially announced that it won't be sharing Facebook's user numbers anymore. With Facebook's growth slowing down, hiding those numbers seems like a bad sign... Another clue that Facebook is on its way out and Meta might be shifting focus to other apps and services (AI and the Metaverse, anyone?).

• IG wants to be your search engine: Instagram is rolling out ads to encourage us to use it as a search engine (just as TikTok becomes the go-to for the younger crowd, coincidence much? ??)
• Instagram is also working on a special "Mention" sticker for Valentine's Day.

• Threads is about to 'borrow' another feature from X (Twitter) with the upcoming arrival of 'Trends.'
• In December, Threads tripled its downloads, reaching 130 million users and climbing into the top 10 rankings for app downloads.
• The app is also set to roll out a special animation effect for posts in celebration of Chinese New Year.

• TikTok is encouraging creators to start posting horizontal videos lasting more than a minute. As an incentive, they've been messaging certain creators, promising 'boosted views' within 72 hours of posting eligible videos. (If you want to give it a try, here's a step-by-step tutorial).
• The app is testing a feature that automatically identifies objects in a video, tags them, and directs users to a similar item in the TikTok shop.
• TikTok is launching a 'Streaming Factory' in Los Angeles, adopting the same concept they use in China: creators can host 'live shopping' broadcasts on the platform from a dedicated venue.
• Universal has pulled its song catalog from TikTok; the companies couldn't reach an agreement on rights. It's a crisis...
• TikTok is testing a new AI tool for voice cloning, allowing users to instantly speak with someone else's voice ??.
• There's been a change in the way hashtags are displayed; TikTok now shows the number of posts instead of the total number of views.

• YouTube has started testing 'Super Chat Likes,' aiming to encourage donations to creators.
• They've announced several updates for creators:1. Research Tab: Enhanced search experience (from a computer).2. Top community clips: The best video snippets clipped by the community can now be organized and highlighted on your channel.3. Improved playlist analytics.4. Introduction of scheduling for videos that are 'members-only.

• X is experimenting with new options for sorting tweet replies, including sorting by time, engagement, or 'trending.'
• X is also expected to roll out videos in 'Spaces' very soon.

• LinkedIn is making changes to Creator Mode and personal profiles, making some features accessible to everyone.

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?? Why Should You Go Live in 2024? And Which Platform to Choose?

Whether you're a content creator or aspiring live streamer, the first question to ask yourself is: what type of content (theme) and audience are you targeting? And the best way to clarify these points is to target the right platform.

Why is it so important to start doing live videos in 2024?

Yeah, I know, some people have a natural talent for it.

For others, it's not their thing.

And trust me, I know what I'm talking about...

The first few times I went live, I was uncomfortable, didn't know what to say, and found it kinda weird...

And honestly, I still do it pretty rarely for now.

But don't let that stop you.

You've gotta understand that while it's not an easy exercise for everyone, like anything else, you get better with time.

And most importantly, it doesn't necessarily mean you have to go live every day; it can be occasional.

Not all of us want to become Twitch streamers.

As usual, my ultimate goal with this newsletter is to help you save time and progress as a content creator.

Whether you're a beginner, an experienced creator, or a marketing pro, my aim is to assist you in evolving and enhancing your visibility.

So why should you do live streams in 2024?

Well, because it's one of the last 'cheats' still available to increase your visibility.

As usual, it's crucial to understand the goals of platforms and algorithms.

To put it simply: their goal is to keep users engaged for as long as possible.

And what better way than live videos?

"People are likely to watch a live video for about three times longer than a prerecorded video."

Source: GBS Media

So what does that mean?

Well, it means that platforms are much more likely to prioritize your live videos compared to regular content.

And yes, because your audience will stick around longer, it's a win-win for the platform.

Now that you've grasped that, I think your motivation just leveled up.

Now, it's time to choose the right platform for this.

It'll depend on your goals: are you looking to become a full-time live streamer, or do you prefer occasional live sessions?

And what kind of audience are you targeting?

To help you make your decision, I've compiled a list of available platforms, their specific features, as well as their pros and cons.

I won't keep you waiting any longer; grab your Monday morning coffee ? and let's dive into a quick but comprehensive review of each platform!

GAMING

TWITCH - "The Leader"

Characteristics: Twitch is mostly focused on gaming, offering a large community of gamers and streamers with interactive features like chat, emotes, and subscriptions. But you can also find plenty of other types of content, with some countries being more creative than others.

Tips: Ideal for gamers or those looking to engage with the gaming community. Consider using Twitch's affiliate and partnership programs for monetization.

Advantages: Large engaged community, numerous monetization options, strong support for streamers.

Disadvantages: Highly competitive, complex revenue-sharing model, chat moderation can be challenging, little platform promotion for streamers, so you'll need to promote yourself through other networks to get noticed.

FACEBOOK GAMING - "Still Alive (for now)"

Characteristic: A platform within the Facebook ecosystem primarily focused on gaming. Offers features such as game streaming, tournaments, and integration with Facebook pages.

Tips: Utilize Facebook's vast user base and social features to grow your audience. Engage with them outside of live streams through Facebook groups and pages.

Advantages: A potentially large audience, integration with Facebook's social features, monetization through stars and advertisements.

Disadvantages: Unpredictable algorithm, strict content policies, potentially lower engagement compared to competitors, and a very uncertain future as Facebook has been in steady decline for several years.

TROVO - "Russian Gamers"

Characteristic: Trovo is an emerging platform focused on live gaming, with features similar to Twitch and YouTube Gaming, boasting a large audience and streamers from Russia and beyond.

Tips: Consider Trovo for a less saturated environment. Engage with viewers through interactive features to build your community.

Advantages: Growing platform, especially in Southeast Asia, less competition, interactive features for viewers.

Disadvantages: Smaller audience compared to established platforms, limited brand recognition.

GENERAL

YOUTUBE - "Mainstream"

Characteristic: YouTube needs no introduction; the platform has a dedicated section for all types of live content. It offers a wide and varied range of content types and themes, with robust discovery and monetization options.

Tips: Take advantage of YouTube's extensive reach and searchability. Diversify content between live streams and traditional videos.

Advantages: Large audience, integration with YouTube features, in-depth analytics, everyone is on YouTube.

Disadvantages: Very high competition, strict monetization and content policies.

FACEBOOK - "Not only gaming"

Characteristic: Yes, you can do more than just gaming live streams on Facebook; there's a section for all types of content.

Tips: Use Facebook Live to engage with your existing audience on Facebook or to host interactive events.

Advantages: Access to Facebook's vast user base, strong social features, monetization through ads and stars.

Disadvantages: Content reach may be affected by Facebook's algorithm, strict content policies.

INSTAGRAM - "Live Influenceurs"

Characteristic: Often used by influencers and brands, with the ability to co-host a live with guests.

Tips: Ideal for influencers and brands with a strong presence on Instagram. Use it for behind-the-scenes content and direct interaction with your community.

Advantages: High engagement potential, user-friendly, solid integration with Instagram features.

Disadvantages: Limited to mobile, limited monetization options.

X (TWITTER) - "The UFO"

Characteristic: At the heart of real-time discussions and breaking news, reflecting Twitter's role in the rapid dissemination of information.

Tips: Leverage Twitter for real-time engagement and to reach an audience interested in current and trending content.

Advantages: If you already have a strong presence and community on Twitter.

Disadvantages: Limited monetization options, broadcasts are public with no option for a selected audience, limited to mobile.

TIKTOK - "Far Ahead"

Characteristic: Focused on short-form content with a live streaming feature, targeting a younger audience with features like gifts and duets, TikTok is clearly the leader among generalist platforms.

Tips: Ideal for reaching a younger demographic with short and engaging content. Engage with interactive features to grow your audience.

Advantages: High engagement potential, powerful algorithm for content discovery, opportunities for viral growth.

Disadvantages: Limited to shorter content, live feature restricted to accounts with a certain number of followers.

KICK - "Farwest"

Characteristic: A newer platform focused on a less saturated live streaming space with a more flexible moderation policy.

Tips: Suitable for new creators looking to grow in a less competitive environment.

Advantages: Less competition, more opportunities for small streamers, favorable revenue sharing.

Disadvantages: Lower visibility, concerns about content regulation, uncertain future.

BILIBILI - "Made in China"

Characteristic: Primarily targets a Chinese audience with a focus on anime, comics, and gaming-related content. Known for its unique real-time "bullet chatting" feature.

Tips: Ideal for content creators focusing on anime, comics, or gaming content targeting a Chinese audience.

Advantages: Niche audience, unique interactive features, strong community engagement.

Disadvantages: You need to speak Chinese.

BIGO - "Low Quality"

Characteristic: Highly popular for its interactive elements like gifts and multiplayer live sessions. Known for a wide variety of content, including music, gaming, and education.

Tips: Ideal for creators seeking a diverse and interactive platform to engage with an international audience.

Advantages: Strong user engagement, diverse content categories, global reach.

Disadvantages: The platform can be crowded, navigating through its features can be overwhelming for new users, and the branding is not known for quality live streaming.

PROFESSIONAL

LINKEDIN - "B2B Only"

Characteristic: Focused on professional content and networking. Offers features like live Q&A sessions, ideal for webinars, corporate announcements, and professional branding.

Tips: Best suited for professionals looking to share industry expertise, host corporate events, or develop their professional or personal brand.

Advantages: Access to a professional (B2B) and business-focused audience, high-quality lead generation.

Disadvantages: Not all users have access to live streaming, the platform requires pre-approval for live streaming (but this is expected to change soon), limited casual or entertainment content.

So, we've taken a grand tour of the different possibilities available for your live streams.

And there's plenty to choose from.

The key is not to limit yourself only to what you know.

Sure, the choice of platform will depend on your existing presence. You're not suddenly going to start streaming on Twitch if your audience is on LinkedIn (although, hmm ??).

But it's super important not to confine your audience to just one platform because you never know what might happen with the regular updates and algorithms of the various platforms.

Depending on your goals, choose at least 2 platforms that are most suitable and go live!

See you next week, in the meantime take care of yourself!

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