WHY SHOULD YOU CONSIDER AN INTERACTIVE TRADE SHOW BOOTH?
George Costello
![George Costello]()
George Costello
Founder/CEO??Manufacturing Creativity? for the Flavor, Fragrance, Food, and Cosmetic Ingredients Industries & More ?? Certified StoryBrand? Guide ?? Hockey Enthusiast
Trade shows are an excellent platform for networking and a way to gain brand recognition.
But they are also highly competitive, and you risk getting lost in the shuffle if you can’t snag people’s attention immediately.
So, if you want your trade show booth to stand out, make it interactive!
Trade show attendees gravitate to booths where they can do more than just stand around and look at stuff or chat with your staffers.
Give them something to interact with, and they’ll be enticed to stick around longer and learn more about your products and the company—and you’ll likely be top-of-mind when recalling highlights of the show.
Does your company exhibit at 2+ trade shows a year? What if there's a way to get 2-5x more business from your booth? Would that be worth a conversation?
1 年Interaction is such a better concept than "engaging." And, the most effective interactive exhibitions that I've seen over the years have a professional presenter in the booth who can draw attention, gather a crowd, show them a good time, AND weave all the qualification messaging into the fun. Hard thing to do right (which is why it's so difficult to find someone who fits the bill!), but it's incredibly valuable. It can literally multiply the number of *real* leads for a company. Good share George; thanks!
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1 年I couldn't agree more! Interactive trade show booths are a game-changer.