Why should you consider a Domain Audit?

All Lexsynergy clients go through a domain audit, it’s the first port of call to our domain management service and the starting point of assessing your brand online. So, what is a domain audit and why should you consider it for your business?

A domain audit is essentially a “health-check” on your domain portfolio. It provides the blueprint to determine the most efficient way to centralise your domains in one place and to reduce the risk of brand abuse in the future. With many brands assessing their current domain portfolio due to a world-wide cost of living crisis, our domain audit will also help identify redundant domains, allowing you to cut costs by moving to the right-size portfolio for your business.

The domain audit identifies domains that contain or are similar to your trademark, whether these are controlled by yourself, third-parties or infringing domains, giving you the clearest oversight of your brand online. Once the audit is conducted, we provide a comprehensive report with clear action points to ensure your trade mark and domain portfolio are aligned, including:

1. Prioritising high risk infringements. Enabling you as a brand owner to make proactive decisions to protect your brand online.
2. Providing recommendations to close gaps in your domain portfolio. This will allow you to strengthen your brands online position. This report will provide insight that you wouldn’t gain without a centralised domain portfolio.
3. Identifying confusingly similar domains. Not only will we identify directly infringing domains, but domains that are confusingly similar to your brand, for example, gogle.com instead of google.com.
4. Showcasing rogue staff. If someone internally or a contractor has registered domains without following an internal policy or guideline, this report will pick them up and allow you to take action.

You may feel that you currently have your domains under control, however the greater the monitoring net, the more that will be caught. Our domain audit has seen a tremendous reduction in the quantity and severity of infringements targeting our clients, as well as improving the quality of their domain portfolios worldwide across over 1100 TLDs, including generic and country extensions.

If you take pride in your brand and are interested in conducting a health-check for your domain portfolio, then start the conversation and get your brand healthy by messaging us through LinkedIn, emailing us directly at [email protected] or calling us on +442031370459.