Why should you build a community around your events?

The nature of events is often one-off. We dazzle our clients, employees or stake-holders with one time effort and usually don't meet them again until next year.

An event is just one part in the mix of marketing tools. The emerging trend is community building that enables to gain much more than one time event.?

Here are some benefits.

• Bring all your experiential marketing and events, wether live or hybrid, under one umbrella
• Let your target group watch your past and current live content
• Enable the audience?to engage, share ideas and talk to each other
• Involve your vendors or other partners to generate content or showcase their products
• Keep your audience on platform for longer period of time, not for just one event, providing activities and functionalities also after the event (e.g recording, networking)

Worksup?supports all these aspects by

• Providing a platform to?broadcast live?events and tools to make onsite events more engaging
• Public chat?and?private chat?features enable your target group to be in touch not only during the events but in between of the events as well.
• Create access?of the?content?generated at your previous events.
• Versatile?expo?offers opportunities for partners and vendors to share their news and get in touch with the target group during the longer period of time.

3 event community reminders

Some tips for onboarding e-mails

???Keep it clear

This means short words, and informative sentences rather than long texts. Avoid buzz- and filler words. The most important information should always be in the beginning.?

???Design simple

Help with visual elements such as buttons, different colours and images for extra explanation cues. Don't overdo it with different designs, fonts to mess with the readability and make sure the e-mail is responsive for all devices.??

??Structure the text

Help the reader follow the text with clear structuring like alignments, paragraphs, bulleted or numbered lists, important info in bold. Keep enough space and padding between elements.

Talk with a real event professional, not a robot ??