Why should world buy from you?

As a marketer, we are in continuous efforts to make connections with the world, with the people around the world, with the prospective customers around the world, with the nice guys around the world, with the paying customers around the world, with the knowledge experts around the world… but does this world give a slightest blink to it. We are putting our energy and time to make connections; we have hired the team to reach beyond the capacity of an individual. We think day and night on how we can communicate to the world, mobilize them, getting agreed to them on what we say and eventually selling to them.

 And the challenge do not ends here …..

They should feel positive about us even after the sale because we want to sell them something again.

World is wary about this. They know someone is contacting you because he or she want to sell.  People around the world are buried with their own problems and in the past they have made choices of paying to others for solving their problems; but just to waste it. No results were achieved. They feel cheated because their problems were not solved. They got the results but less than their expectations. Now!  Everyone is smarter than others. All are knowledgeable. Their knowledge has surpassed the levels of knowledge of sellers. Before a seller say  something, prospective customer already have so much to say and explain that he ends the one way message with a closed door.

Let’s accept the challenge to get the door opened.

1. DO NOT SELL ANYTHING

First and foremost, there are many sellers; and prospective customers are already suffered from the strokes of heavy rains of advertisements. Make the relations, because amidst this heavy rain if someone needs a product he will go to the person with relation. And if someone does not want anything he is certainly going to create a shield to save himself from stokes of bad weather.

1. CREATE TRUST AND CREDIBILITY

Relationship allows us to showcase our knowledge. Showcase of knowledge in turns create faith and credibility. Be the master of your subject. Put it in interesting way before your contacts and don’t ask them to buy it. The communication not necessarily needs to be on the subject of your business, it can be anything, more specifically the one in which your prospective customer is more interested. Concern for others problem creates our positive image and trust; this eventually can turn in to a sale.

1. GROW AS AN EMOTIONAL BRAND

Did you ever thought how loyal we are to a particular brand? In today’s world, answer is near to zero. However, sometime we are so obsessed with certain products and brands that no matter what others suggest us to get rid of that brand or product, we do not ditch it. It’s not product quality or price that really matters because there can be many options at one point of time with the same parameters but it’s our emotional connect with that brand which allows us to trust it. However, it requires real guts to establish you, your company name as a brand of choice. But the truth is that only trust sells.

Give emotions , not a product

The only product which can never fail is Emotions, But here it comes with a rider, Never try to play with emotions.

 

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