Why should personal branding for your employees be part of your company strategy?

Last week I wrote about the importance of branding your employees, and my frustration that more companies don't do this. We spoke about the reasons why, but I know what you want.. you really want to know HOW to get this done. So let's get started.

WHY do this?

1. Because people build trust to a degree that logos can’t

Posts from employees get 24 times more reach than posts from the company itself. And the engagement? 7 times higher. People care about people, not ads.

2. Because authenticity attracts talent

Want to be a company where the best people want to work? Then you need to show what’s happening behind the scenes. When employees share their proud moments and why they love their work, you’ll attract talent in a way no recruitment ad ever could.

3. Because it helps handle crises better

When things go wrong, and they will at some point, a strong personal/employee branding program can be a lifesaver. When your employees and leaders have already built trust with their audience, they can save your company’s reputation.

4. Because you’ll reach further than ever

Social media favors authentic voices. When your employees share their perspectives, you’ll reach more people and build greater trust than you ever could with paid campaigns alone.

HOW to make this happen?

You might be thinking: “Okay, this sounds good, but how do we actually do it?” Here’s my strategy for making it happen:

1. Anchor it in leadership

This isn’t a quick fix or a “fun social media idea.” It’s a strategic investment. Leadership needs to understand that resources - time, budget, and priorities, are required to make personal branding a part of the company culture. There should also be a dedicated person driving the initiative, ideally within the marketing department with support from leadership.

2. Provide tools and training

Employees often want to contribute but don’t know how. Help them! Offer workshops, guidelines, and concrete support.

• Tip: Start an employee advocacy program to train employees on how to use LinkedIn and other channels strategically. Want to learn how to do this? Download our free Employee branding blueprint here.

3. Make the marketing department the hub

The marketing team should create the conditions for success: produce content employees can share, help them create content themselves, set guidelines, and measure results.

4. Measure and analyze

If results matter to you, measurement is critical. Personal branding isn’t just “fluff” it’s a marketing effort like any other, and it can be measured in everything from reach and conversions to share of voice, website visits, leads, and share of voice. Measure, and you’ll see the value in black and white.

Working with personal or employee branding is about more than just visibility - it’s about creating lasting trust that leads to business results. It requires companies to prioritize the human and the long-term over quick fixes.

To stand out, you need to embrace humanity

Working with personal or employee branding is about more than just visibility - it’s about creating lasting trust that leads to business results. It requires companies to prioritize the human and the long-term over quick fixes.

When you give your employees the space to grow and become voices for your company, you’re not just building stronger relationships with your audience - you’re creating a culture that attracts both talent and customers. And no, it’s not about perfection. It’s about being authentic, sharing your stories, and letting the people behind the company shine.

So the next time you’re wondering how to stand out, remember: The future is human. Start today, with courage and intention. You have everything to gain.

And if you want help from us at Brandfixers, don’t hesitate to reach out!

/M.

Hi, I'm Mira, public speaker and founder of Brandfixers. The best part of my job? I get to help BRAVE companies and individuals build strong, smart brands that stand out and make an impact in the world. ??