Why Should People Use a Travel Agent?
It’s a question every travel agent has heard, and it’s at the heart of the challenge agents face in communicating the value of their work to prospective clients.
People are turning back to agents for complex trips. “So many agents think the Internet is competition, but people get overwhelmed by the Internet.
The agency’s website poses and answers the question, listing all the ways consumers benefit from booking through a travel agent. Then, the agency asks prospective clients an alternate question: “Why would you not use a travel agent?”
Some clients call and say, ‘I’ve been searching online for three days and now I’m more confused than when I started.’ I can ask them a few questions, do a little research and find something perfect and have them on their way in one hour.”
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