Why should people care about the DMR Digest

Dear Readers,

If you've been following the DMR Blog over the past few years, you'll have noticed that it occasionally delves into esoteric topics. This is one of those instances.

I often ponder why people would be interested in reading news about a company and its people. And then the subsequent question arises: who would be interested in this type of news?

Examining the "Why" (the purpose behind its creation) and the "Who" (its intended audience) for the last 10 digests might provide a good starting point in seeking answers.

WHY?

The digest initially began as a platform to share thought leadership pieces on unstructured data analytics, AI-driven insights, social media listening, influencer marketing, and more recently, social publishing and community management. It has since evolved to include news and updates about DMR.

Originally conceived as a means of inexpensive PR with the hope of generating future leads, the question remains: does it effectively achieve this goal?

WHO?

The digest is intended for DMR clients, shareholders, investors, team members, and anyone else interested in our progress.

Let's examine the potential benefits of the DMR Digest for each stakeholder group, and please feel free to provide feedback on whether you believe this assessment is accurate or if something is missing:

Clients: They gain insights into new methods of gathering unstructured data, adding accurate intelligence to it, and utilizing it to derive actionable insights.

Shareholders: They stay informed about the company's progress and the performance of their investment.

Future investors: They gain insights into DMR's operations and market strategy, potentially informing their investment decisions in AI for unstructured data, unsolicited customer opinion, alternative data, or specifically in DMR itself.

Team members: While they may already be familiar with much of the content shared in the DMR Digest, it serves as an opportunity for them to understand what the company deems important to share with the world. Depending on the content, it may instill a sense of pride in being part of DMR, fostering loyalty.

The Public: In an era where AI is omnipresent and people are increasingly interested in staying informed, the DMR Digest provides valuable insights. It offers engaging stories that straddle the line between entertainment and occasional esoteric pieces that encourage introspection, prompting readers to pause and adopt a Stoic perspective, contemplating "the view from above."

Is the described benefit sufficient to keep readers engaged from beginning to end? Or should we instead focus on sharing intriguing stories from social media discovered using listening247?

Your feedback is immensely appreciated. I envision this digest becoming a platform where we can engage in online conversations about relevant and compelling subjects.

If you're reading this, I sincerely thank you for your time.

Warm regards,

Michalis