Why should my business have a website and how to create it?
There are plenty of reasons and particular situations in which creating a website for your company is a great idea. So let’s ask ourselves: Why should my business have a website?
- Online reputation. Creating a website for your company will increase your company’s credibility and brand image.
- Introducing your services. It’s also a good way of introducing your services and/or products in detail. And a good showcase for your company as well, regardless of whether it’s of digital nature or has a physical location.
- Acquiring new customers and generating sales. Attracting new customers through the Internet, making yourself known and even enhancing sales are certainly good options.
Regarding what we have been discussing, having a website is still more important than developing an app for many companies. Even if the data available indicates that users spend more time on the Internet on their mobile devices and searching for information on their smartphones, conversion rates still occur within the ‘desktop realm’.
The first step towards creating your website
Well, once we’ve answered the question “why should my business have a website?” let’s create a website to help your company grow. The first step will be defining properly what we are going to do with our website, what content it will have, which kind of website it will be and which technology we will be using.
Tools and technologies for creating your company’s website
As we said before, choosing the appropriate technology is essential when it comes to creating a company’s website.
- Creating your website with WordPress
WordPress is a simple and quick way for creating a website. We have currently many templates at our disposal that can fit nicely with our company’s needs. However, customising your WordPress website is highly recommended.
- Relying on Woocommerce or Prestashop
Or relying on any other tool for online stores such as Magento or Shopify. These are online store management tools that can be classified according to your store’s volume and its specifications.
They are certainly the best tools if you have an online store, and the easiest way to upload and delete products and to control your website’s SEO and its most promotional aspects.
- Customised website development
You will need to rely on customised website development if your corporate website requires precise specifications and actions that cannot be achieved with this kind of tools. In these cases, it’s important to have a technological partner to carry it out.
This way you can have a web developer and also website design experts for defining a single website.
Please contact us once you’re clear about the question “Why should my business have a website?” At Yeeply, we’ll help you carry out your project, whether you need a customised WordPress, a simple Prestashop, or a custom development process. We have experience in the website development industry and we know how to create corporate websites for companies like yours.