Why should I write a newsletter?

Building and Maintaining a Robust Referral Network

Welcome to IMPACT!

This newsletter has ONE purpose: To bring you resources that make a positive IMPACT on you and your business. Every Wednesday this will be delivered to your inbox and we promise VALUE, every single week.

Let’s get into it.

In the spirit of this newsletter: "The richest people in the world look for and build networks; everyone else looks for work." – Robert Kiyosaki

EVENTS:

Thursday’s Virtual Coffee:

This week our very own coaches Ray Sjolseth & Walt Key are taking control. You know what that means… buckle up for some powerful insights to help you grow your real estate business!!

REGISTER

If you missed last week’s Mastermind, Gus Munoz shared how we can use ai to make phone calls for us…cause you know, everyone hates actually talking on the phone. You can watch the replay HERE

Brokerage Breakdown: FRIDAY

Come learn about the differences between the traditional brick & mortar brokerages and the cloud based models. You’ll gain a clear, comparative understanding of different brokerage models available today, directly influencing their career trajectory and earning potential. This session is especially valuable as we'll highlight the unique benefits, such as advanced support systems, competitive commission structures, and innovative marketing tools. By joining us, realtors can enhance their professional growth and operational efficiency, positioning themselves for greater success in an increasingly competitive market.

REGISTER

Networking Riches

The ah-ha moments that come out of this event every time are exactly what we love seeing. In this 2 day deep dive into the Who, What, Where, and Why of Networking, you’ll learn all the foundational skills you need to build a solid business based off of referrals. For those of you that say, “I have no sphere”, we’re going to teach you how to build one in no time flat! So set aside August 14 & 15 to work ON your business!

Save Your Seat NOW!

TODAY’S FEATURE: Why should I write a newsletter?

Good morning, Real Estate Friends! This week, let’s discuss the immense benefits of writing your own newsletters and how impactful they can be for your business. In today’s competitive real estate market, staying connected with your clients and prospects is crucial, and newsletters are a powerful tool to achieve this. Here’s why and how you can make it happen effortlessly:

Benefits of Writing Your Own Newsletters

1. Building Your List: A well-crafted newsletter helps you build a robust contact list. Encourage every client, prospect, and visitor to your website or open house to opt in. The bigger and more targeted your list, the more successful your newsletter will be in keeping you top-of-mind.
2. Showcasing Expertise: Regular newsletters allow you to demonstrate your knowledge and expertise in the real estate market. Whether you're sharing market trends, answering common questions, or providing home improvement tips, you’re establishing yourself as a go-to resource for your clients.
3. Personal Connection: Newsletters help you stay personally connected with your audience. By sharing stories, updates, and insights, you can build a stronger relationship with your clients. This personal touch can be the difference between a one-time client and a lifelong one.
4. Cost-Effective Marketing: Compared to other marketing strategies, newsletters are highly cost-effective. They allow you to reach a large audience without breaking the bank. Plus, with the advent of email marketing platforms, managing your newsletter is easier than ever.

Easy Content Creation

Creating engaging content doesn’t have to be a daunting task. Here are a few ways to generate material effortlessly:

• Answer Common Questions: Look at the most searched questions from Realtors, such as “How can I increase the value of my property before selling?” or “What are the steps involved in buying a house?” Use these topics to create informative and valuable content for your readers.
• Use AI Tools: Just like you’re doing now, leverage AI tools to expand on your ideas and generate content. These tools can help you brainstorm topics, write articles, and even personalize content for different segments of your audience.
• Client Stories and Testimonials: Share success stories and testimonials from your satisfied clients. Real-life examples are powerful and relatable, making your newsletter more engaging and trustworthy.

Gathering Contacts and Opt-Ins

To maximize the impact of your newsletter, focus on gathering as many contacts as possible:

• Website Sign-Up Forms: Ensure you have a prominent sign-up form on your website. Offer a valuable freebie, like a home-buying guide, to encourage sign-ups.
• Open Houses and Events: Collect contact information at every open house and event. Use a sign-up sheet or a digital tablet to make it easy for visitors to subscribe to your newsletter.
• Social Media: Promote your newsletter on social media channels. Encourage your followers to subscribe by highlighting the exclusive content they’ll receive.

By consistently delivering valuable and engaging content through your newsletters, you’ll build a loyal audience and position yourself as a trusted real estate expert. So, start writing, start sharing, and watch your real estate business thrive!

To take a deeper dive into this subject, join our Skool Community and take the foundational course on building out a newsletter.

And if you’ve been searching for the perfect platform, I highly recommend the one we’re using right here with beehiiv. It’s been an easy transition from a platform the was a bit more difficult to use and I really like the way it saves previous issues as blog posts.

BTW:

Be on the lookout for Friday’s newsletter, The Junk Drawer. This newsletter embraces the eclectic and the unexpected. The Junk Drawer is where you'll find a variety of content that doesn't necessarily fit into the other newsletters but is too good to miss. From interesting tidbits to unique insights, this newsletter promises diversity in content, delivering surprises that entertain and inform.

Join our new community HERE

Our facebook group: HERE

Our website: HERE

Have you joined our Agent-to-Agent Referral platform? REFERRALS

Looking forward to seeing everyone tomorrow morning!

Happy Networking,

Ray & Debbie

[email protected]

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