Why should I share my personal data with an airline ?

Let’s face it, we do not like to share data. After a dozen of experience of agressive data marketting, insistant vendors or fishing phone calls, we are really reluctant to expose our data. And, from a security point of view, we are right to do it and the ability to preserve privacy and identity will be a growing challenge for each of us.

But, on the other side, data has enabled so many improvement in our life that I would like in this post to look at it together, focusing on the travel experience.