“Why Should I Choose You Over Another Expert?”

???????? ?????? ?? ???????????????? ???????? ?????????? ?????? ?????? ?????? ??????, “?????? ???????????? ?? ???????????? ?????? ???????? ?????????????? ?????????????”?

It’s an awkward question, because the last thing you want to do is defend yourself or sell yourself against another expert.?

Just doesn’t feel right to have to do that.?

Our instinct when we feel challenged, is to defend ourselves, our ego and our pride.?

How dare someone question your credibility and put you in a defensive position like that.?

It's not like you’re a new kid on the block.?

Moments like these are when you need to take a deep breath, let the breath out and center your inner self.?

Rather than defend, defuse and re-engage instead.?

As with the martial arts, it’s the difference between fighting back using Karate, or defusing using Aikido.?

Here's the trust-based languaging to consider when you get that challenge:?

(Lower your voice) “I’m not necessarily sure you should choose me…we may not be the right fit if you don’t feel comfortable with our conversation…but here's what I’m thinking…if you’d be open to it, let’s explore your specific situation, your concerns and let’s see if we feel it makes sense to work together.”?

When you have the right mindset and trust-based languaging, you can re-build trust with a prospect without being drawn into a defensive position.??

Ari Galper is the number one authority on trust-based selling and has created Unlock The Game?, a new sales mindset that overturns the notion of selling as we know it today.? Thousands of Business Owners worldwide have been transformed by his trust-based sales approach. Get access to his Free Masterclass at www.UnlockTheGame.com/Video, order his new book "Unlock The Sales Game" at https://unlockthegame.com/aribookordernow/ or subscribe to his podcast "Stump The Guru" or to be a guest on his live show, visit www.UnlockTheGame.com/Podcast?