Why Should I Care about Tik Tok When I'm Already on LinkedIn????

Today, I want to address a topic that might raise some eyebrows among professionals like us - TikTok. Yes, that popular platform known for its entertaining dances, viral challenges, and short-form videos. You might be wondering, "Why should I care about TikTok when I'm already on LinkedIn?" Well, let me tell you that embracing TikTok can indeed be a powerful tool to broaden your audience in business, and it's time we explore the untapped potential of this platform.

As a recruiter and LinkedIn enthusiast, I have witnessed the power of LinkedIn firsthand. It's an excellent platform for networking, showcasing professional achievements, and connecting with industry peers. However, we must not limit ourselves to one platform. In a world where digital presence plays a crucial role in personal branding and business success, diversifying our online networking platforms can be a game-changer.

Let's debunk the misconception that most professionals on LinkedIn don't like TikTok. While it is true that TikTok initially gained popularity among younger audiences, it has rapidly expanded its reach to a diverse demographic, including professionals like us. TikTok now offers an impressive user base comprising potential clients, partners, and even job seekers. By tapping into this audience, we open up new avenues to showcase our expertise, gain credibility, and boost our professional influence.

Here are a few compelling reasons why professionals on LinkedIn should consider leveraging TikTok:

1. Show Your Authenticity: TikTok allows you to be more authentic and relatable by showcasing your personality beyond the corporate fa?ade. Sharing engaging videos about your work process, insights into your industry, or even a behind-the-scenes glimpse of your day can foster stronger connections with your audience.
2. Amplify Your Expertise: Short-form videos can be a powerful tool to showcase your expertise in a concise and creative manner. Whether you're explaining industry trends, offering valuable tips, or presenting case studies, TikTok enables you to share knowledge with a touch of entertainment.
3. Reach a Wider Audience: TikTok's algorithm is designed to expose content to a broader audience, regardless of follower count. This means that well-crafted and engaging videos have the potential to reach millions, opening up new doors for partnerships and collaborations.
4. Humanize Your Brand: Beyond your LinkedIn profile, TikTok provides a platform to humanize your brand by introducing the faces and personalities behind the business. It adds a personal touch that can leave a lasting impression on potential clients and partners.

Now, you might be wondering how to get started on TikTok. Don't worry; you don't need to be a dancing expert to make an impact. The key is to embrace your authentic self and create content that aligns with your professional goals. And if you're unsure where to begin, you can follow my TikTok handle @jessicatherecruiter for inspiration and insights into my own journey on the platform.

I encourage you all to give TikTok a chance and discover the untapped potential it holds for your professional growth. Let's not confine ourselves to just one platform when the digital landscape offers a vast array of opportunities.

Thank you for being a part of my LinkedIn community, and I look forward to connecting with each one of you on TikTok as well!

Warm regards,

Jessica - @jessicatherecruiter