Why should fintech Product Marketers focus on using high quality animated videos now more than ever?

In the world of #B2B #fintech, it is crucial for product marketers to effectively communicate their SaaS products' features to potential customers. One way to do this is through the use of high quality animated videos. These videos can serve as a powerful tool to explain complex features in a visually engaging and easy-to-understand manner. In this article, we will explore the benefits of using animated videos for communicating SaaS product features in the B2B fintech space.

Increased Engagement and Understanding:

• One of the biggest benefits of using animated videos is that they can significantly increase engagement and understanding.
• Unlike static images or plain text, animated videos can bring SaaS product features to life, making them more memorable and enjoyable to watch.
• By using animations, product marketers can demonstrate how their products work in a way that is both visually appealing and easy to follow.
• This can help potential customers better understand the value of the product and increase their likelihood of converting.

Cost-Effective and Versatile:

• Another advantage of using animated videos for communicating #saasproduct features is that they are cost-effective and versatile.
• Usually, creating a live-action video that showcases SaaS product features can be expensive and time-consuming. Also, the live action approach is more advisable for products that need to tackle for both brand identity and showcasing their usecases.
• Animated videos, on the other hand, can be created at optimum costs.
• Additionally, animated videos can be easily customized to fit a variety of marketing channels, such as social media, email, and landing pages.
• This versatility allows product marketers to reach a wider audience and effectively communicate their product features to potential customers.

Increased Brand Awareness:

• Finally, using high quality animated videos can help increase brand awareness in the B2B fintech space, which today is literally overcrowded!
• By creating visually engaging and informative videos, product marketers can establish their brand as a thought leader in the industry.
• This can help attract potential customers who are looking for innovative and effective solutions to their problems.

In conclusion, if you're a product marketer in the fintech space aiming to achieve sustainable conversions and retention, high quality animated videos are an indispensable tool for you!

guch is equipped with a team of experts who've worked on video production campaigns for complex fintech products and helped them realize their business goals. Be it Razorpay , Yubi , FinBox or Skyscend Inc. , guch has been instrumental in helping them all with their animated explainer videos.

So what are you waiting for? Reach out to get started with your high quality video production journey with guch.

#videoproduction #productmarketing #animatedexplainervideo #2danimation #3danimation #saasmarketing