Why should an e-commerce company be active on social media?
As we already have heard and know that social media can help companies to boost their awareness, reach a wider audience and maintain closer communication and cooperation with their clients. That's right but it is important to look even deeper to understand what are the main reasons to consider being more active on social media if you are working in e-commerce.?
With each passing year the number of purchases made on the internet in Latvia is increasing. In 2022 it was almost 58%. Of course the data was affected because of the Covid-19 pandemic, but even after the lockdown the number of online purchases continued to grow. The pandemic was a boom for e-commerce and created a change in shopping habits. People understood how convenient and fast shopping online can be.?
And here comes the answer why you should be active on social media - it is the fastest? way to reach your potential customers. Because of the growing number of active internet users, more and more people are searching for products they would like to buy on social media. So a great and eye-catching ad or aesthetically pleasing social media account can help to increase the likelihood that the purchase will be made in your e-commerce store.
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The data show that the number of visitors from social media to e-commerce stores is increasing significantly. If we compare 2021 and 2022, then it was around 30% increase. The main social media platform for this growth is Instagram, confirming the fact that companies activities on social media are important.
E-commerce companies' strategies on social media vary - some are actively engaging with people through different kinds of posts, trying to draw attention and arousing interest in different topics and activities. Others are strongly using only influencer marketing. Attracting different influencers, thus reaching a wider and more diverse audience. While current projections suggest that there will be a noticeable decline in influencer marketing in 2024, making content more mundane, with seamless product placements.?
Whatever social network strategy each company chooses, it is important to understand what target audience they want to achieve and what is the main goal with all the activities. But it is more than clear that social media continues to develop and play a large role in the activities and development of e-commerce.?
The future is online, no question.????
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