Why Should a Customer Choose YOU Over the Competition?
I've worked with and spoken to a lot of business owners, and this is one of the first questions I ask. "Why should a potential client choose you over the competition?" In other words, what makes you different, special, unique enough to rise above the competition?
In my experience, this can be a scary question. As small business owners, we don't think about this—we're too busy running our business. I talk more about this in the video below.
Want to learn more about this topic?
Based on my years speaking and strategizing with business owners, I put together an online course that walks you through the steps of answering the question posed above. Through the process, you will:
- Discover/determine your target customer
- Identify what makes you truly unique from competitors
- Learn how to communicate that unique value to your target customers in a way that will resonate and drive sales
If that interests you, please check out my online course here (it even includes a free trial!).
And as always, please feel free to share comments, questions and more in the comment section below.