Why Should Brands Include Influencers Into Their Marketing Strategy?

Our Influencer Marketing Manager Burcu Bilge will share the reasons of why should brands include influencers into their marketing strategy?

Today, even boutique brands work with influencers. Why?

Influencer marketing is one of the most popular advertising tools of recent years. When we look at where consumer habits are evolving, the answer is actually quite simple. Our consumption habits are changing due to our perception. The acceleration of technology and even the fact that something is beginning to age when we start using the term "new" brings fast consumption along with it. Especially for Gen Z, the concept of "new" does not excite them and fast consumption routines are an ordinary part of their lives. They consume quickly and forget quickly.

Is your target audience Gen Z?

Even if your target audience is not Gen Z, this generation can change the consumption habits of previous generations by changing their individual dominance. They can access information quickly and spread it quickly, which can affect the consumption habits of consumers in older generations.

What can we do to make Gen Z, who consume so quickly and have such variable tendencies, feel a sense of belonging to our brand?

This is where influencers come in.

Gen Z, who are open to information, closely follow content creators related to their interests. In social media platforms where there is a lot of information pollution, they see content creators who share their experiences as a source of correct information and trust them.

Influencers are closely followed by their followers for everything from the products they use in their content to the products they consume in their daily lives, and because of that demand for the product increases.

Now that we have touched on the importance of influencers in marketing, we can start talking about the steps a brand should take to start influencer marketing.

Determine the Target Audience: Determine which age group, gender, interests and social media platforms you want to appeal to.

Campaign Objectives: Determine the objectives of your campaign and plan what type of content your influencers will create and share on which social media platforms.

Campaign Planning: Determine the dates and content of your campaign. Prepare a plan that includes all details such as content creation, sharing and campaign monitoring.

Budget Planning: Influencer marketing campaigns can be planned with different budgets. Determine your budget and ensure that your campaigns are within this budget.

Influencer Selection: Select only the influencers who appeal to your brand's target audience and share your brand's values and goals.

Content Creation: Create content with your influencers that is suitable for your brand's goals.

Campaign Publishing: Ensure that your influencers share the prepared content on their social media accounts on the determined dates.

Campaign Monitoring: Monitor the performance of your campaign and create reports. This way you can develop more accurate strategies for your future influencer marketing campaigns.

Maintain Communication: Keep in touch with your influencers and continue to work with them for future campaigns.

Why should gamers be a part of your target audience?

"Gamer" is a term used for people who enjoy playing video games. These individuals have fun by playing different types of video games. The term "gamer" can also refer to people who make money by playing video games professionally or by earning income through streaming video games to others.

Essentially, gamers enjoy serious competition and they are fanatical. They are emotionally attached to the game they play, the influencers they follow and the esports teams they love.?

In short, they will consume your product or application as long as they can understand and accept it. Simply writing the term "GG" on an ordinary mug may be enough to trigger a gamer to buy it.

But if you cannot add anything to your product and you are wondering how to endear yourself to gamers, what should you do?

Show Your Support!

Advertising Sponsorship: Pay for advertisements on platforms where gamer influencers exist.

Event and Tournament Sponsorships: Gamer influencers can be used as guest speakers or judges in gaming-related events such as gaming tournaments. Remember that these types of events are where the gamer audience is most active and closely follows.

Product Reviews: Gamer influencers can review gaming equipment, accessories, and other related products. These reviews can help gaming companies promote their products and reach potential customers.

Education: Gamer influencers can also be used for video game education or instruction. Many players prefer to consume influencer content related to the subject to learn a new game.

Content Creator Program: Gaming content creators can be supported through barter agreements to help develop their content and the perception that the brand supports small content creators can be conveyed to the target audience.

BE CAREFUL! Don't make it too obvious.

One of the things the gamer audience dislikes the most is when advertisements interfere with their gaming or viewing experience.

Therefore, influencer selection, ad design, language used, narrative and operation are critical.?

We must not risk losing sight of the goal while trying to achieve something else. If influencer content is not supportive enough and is clearly seen as an advertisement, negative feedback can be received from the audience through social media platforms and your brand value may drop more than you think.

At PMG, we offer influencer marketing services to help brands connect with their target audiences. Our services include creating an influencer portfolio, developing campaigns, strategizing, moderating content and providing reporting to track progress. Our team works with influencers across various platforms to create authentic and effective campaigns that drive good results.?

Let us help you harness the power of influencer marketing to achieve your business goals.