Why Short-Form Video Content Continues to Dominate Marketing Strategies

It’s no secret that short-form video content has been dominating the social media world in 2021. After Tik Tok blew up, other platforms followed by creating space on their platforms for short-form video content - think Instagram Reels and Youtube Shorts.?

TikTok, which focuses solely on short-form video content is one of the fastest-growing social media platforms surpassing Facebook and Instagram in downloads at the end of 2021, and that momentum hasn’t slowed in 2022.?

Within TikTok’s first year, it reportedly reached 500 million monthly active users. As of January 2022, TikTok has over 1 billion monthly active users and 3 billion installations.

This isn’t just a temporary trend. Users are craving more bite-sized content, as social media attention spans continue to decrease.?

Businesses that utilise short-form video content can expect to see increased brand awareness, more engagement on their posts and their pages, and increased sales.

HubSpot found 64% of marketers plan to leverage more short-form videos in 2022. ?HubSpot Research?shows that four of the top six channels on which global consumers watch video content are social channels.

Video is key to not only engaging your audience but humanising your brand. Most trends that you see online can be adapted to suit your business.

Every platform offers ways to post videos, repurpose content that you already have to reels, TikToks, or Facebook reels (coming soon). Or choose a piece of a longer video to showcase on your feed.

It's not just following a temporary trend, it's smart marketing that works for any business.