Why Shift from Email and SMS Marketing to Real-Time Messaging-First Marketing
For decades, SMS and emails have been powerful tools in marketing. These platforms are still used by people, making them useful marketing channels. However, their effectiveness is decreasing slowly.?
On the other hand, live chat and AI chatbots are gaining attention in marketing.?
Chatbots that combine AI, ML and NLP have opened new marketing channels such as:?
Which is the best marketing method? Which marketing method should you choose? Do you want to leave the one you have and try new ones??
Many questions are being asked of marketing managers and business owners today.?
First, you don't have to abandon SMS and email completely. They are still fruitful. You can modify your digital marketing strategy by using a messaging first strategy to maximize results via customers' preferred channels like:?
These are some additional questions to help you understand the importance of a messaging-first marketing strategy.?
1. Are you just telling and not talking to your customers??
This is the most significant difference between SMS and email marketing. Emails and SMS allow you to send your message to customers. Messengers, however, allow for two-way communication. You can't establish a conversation through traditional channels. Instead, you can share news and updates.?
However, messaging marketing cannot be done without speaking to customers and prospects. One-on-one conversations are necessary to answer queries and provide support for customers at all stages of their buying journey.?
2. Do you spam your customer's inbox??
Every customer's inbox has become a collection of spammers because of the number of businesses that use SMS and emails to market their products. It doesn't matter how sincere your message may be, it can be very difficult to convince customers that they aren't spamming them.?
Smartly using messaging platforms for marketing can bring your brand closer to each customer. An AI bot can help you initiate conversations that will naturally lead to the spread of your message and encourage prospects through sales and marketing funnels.?
3. Does your marketing strategy run on a one-message-fits-all model??
No matter what industry you are in, personalization is what customers want most. Digital channels are used by people who have specific needs and questions. You can't impress them by generalized messaging. Although emails and SMSs allow for some personalization, they don't have the same level of AI-powered messaging bots.?
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A conversational AI strategy can be used to market messaging. It allows you to align every message/conversation with everyone's preferences. A messaging bot that uses AI to identify and remember product preferences, emotions, and intentions of each user goes beyond first names. This allows messaging marketing to be hyper-personalized and results in 100% customer satisfaction.?
4. Do your customers wait for ages to get your reply??
Customers find it difficult to buy products online. Customers have many questions and need answers immediately. Their buying decision is influenced by how quickly you respond to their inquiries and queries.?
Customers might switch to a competitor brand if they are made to wait for more than a few hours. You can't trust SMS or emails for personalized assistance in such cases. These results can only be achieved with live chat and messaging platforms powered by AI bots.?
5. Are you unable to identify good quality leads??
Chatbot marketing using messaging AI is growing rapidly because of lead capturing and qualification. It provides remarkable convenience for marketers and business owners with automation.?
It's best to look at it from the customer's perspective. Why would a customer need to use SMS or email to send or receive a message, when he can do so on WhatsApp or Facebook? Both small and large companies have made messaging marketing automation a top priority.?
Customers receive their answers, and product details and place orders through WhatsApp, Facebook Messenger and other messaging platforms in less than a minute.?
6. Is the lead acquisition cost too high to handle??
Target messaging platforms to save big on AI-powered chatbot marketing. One bot can be used across all digital touchpoints, including WhatsApp, Facebook, Instagram and Google. These chatbots can collect and validate lead information 24x7, and then segment bad leads into your CRM.?
Results?! This results in a huge increase in conversion rates, which easily balances acquisition costs.?
Build Your Messaging-First Strategy with ORAI [Conversational AI + Live Chat]?
ORAI 's "Conversational AI + Live chat" platform allows you to interact with customers wherever they are most comfortable - WhatsApp, Facebook Messenger and Instagram. Our platform streamlines your efforts and maximizes sales and marketing results through:?
What Next!?
Let's set up a call with our experts to help you get your conversational AI platform and kickstart a messaging-first strategy for higher message open rate, engagement, and sales closures.?
Book a FREE DEMO now!?