Why Shared Value Projects are in Demand in 2023

The Shared Value Project approach is a business strategy that seeks to create economic value by addressing societal issues and promoting sustainable development. This approach emphasises that companies can generate financial returns while also addressing pressing social and environmental problems, thereby creating a win-win scenario.

#SharedValueProjects are an alternative to traditional corporate social responsibility #CSR initiatives, as they go beyond philanthropic efforts and aim to integrate societal concerns into the core business strategy. This approach helps companies to better understand the needs and expectations of their stakeholders, and to create value for all parties involved.

An example of a Shared Value Project could be a company investing in clean energy technology to reduce its carbon footprint and decrease energy costs. This not only benefits the company, but also helps to address global warming and promote sustainable development.

Another example could be a company partnering with local communities to provide access to education, healthcare, and job training. This not only benefits the communities, but also helps the company to build a more skilled and productive workforce, and to improve its reputation and brand image.

Shared Value Projects are not only beneficial for society, but also for companies themselves. By addressing societal issues, companies can improve their bottom line and create long-term value. They can also attract and retain employees who are motivated by a sense of purpose and values alignment. Additionally, companies can strengthen relationships with stakeholders, including customers, suppliers, and investors, and build a positive reputation in the marketplace.

In conclusion, the Shared Value Project approach is a new and innovative way for companies to create value for all parties involved. By integrating societal concerns into the core business strategy, companies can not only generate financial returns, but also contribute to sustainable development and improve their reputation.

Companies that adopt this approach can gain a competitive advantage, build stronger relationships with stakeholders, and create a more sustainable and equitable future for all.

Apricot Consulting Consulting is a Shared Value Project Member and leading practitioner, with out projects winning multiple awards both through the Shared Value Project, and through Social Traders.

In 2022 Apricot Consulting and their clients were National Finalists for the following Shared Value Awards;

SHARED VALUE PROJECT OF THE YEAR

Apricot Consulting, Creating Shared Value for Intelligent Transport Systems

This project delivers employment opportunities for people living with disabilities through a partnership between Transurban , Multicap Limited and Q-Free , supported by Apricot Consulting. The partnership has also delivered education and technology via grants that will allow Multicap to upskill their clients and provide services to other suppliers creating even more employment opportunities.

SHARED VALUE COLLABORATION OF THE YEAR

Apricot Consulting, Creating Shared Value for Intelligent Transport Systems

This project is changing lives and improving accessibility by delivering employment opportunities for people living with disabilities through a partnership between Transurban, Multicap and Q Free, supported by Apricot Consulting. The partnership has also delivered education and technology via grants that will allow Multicap to upskill their clients and provide services to other suppliers creating even more employment opportunities.

Author

Geoff Gourley is a leading Global Social Innovator, Entrepreneur, Impact Investor and Director of ESG at Apricot Consulting, in 2017 acknowledged in the Top 100 Social Entrepreneurs & Innovators around the world. He has 30 years’ experience in design, property, construction, and all things Environmental, Social, Governance and Impact.Find out how we can help you create shared value.

Interested in developing a Shared Value Project? Contact Us.