Why shameless and shallow Companies Make more revenue?
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While these traits have their merits, they might not be the sole keys to success in today's fast-paced corporate world. Often, it's the companies that embrace qualities like being "shameless," and "shallow" that stand out and thrive.
Stupid Try Harder
The best salespeople aren't necessarily the smartest; instead, they possess an unparalleled ability to bounce back after setbacks.
This desire to succeed often translates into an unyielding commitment to their goals, akin to a tunnel vision of pursuing dreams. So, consider whether company could benefit from a dose of "stupidity" in pursuit of innovation and success. Sometimes, daring to dream big and taking calculated risks can lead to breakthroughs.
Shameless Companies Get Recognized
In today's hyper-competitive corporate landscape, establishing a strong brand presence is paramount. Companies should be bolder in promoting themselves. By forging strong relationships with key stakeholders and media and social platforms, company can ensure that the industry people will catch and remember / recognize your brand.
To make a lasting impression, company should be out there consistently, much like the "seven times to recognize" rule in marketing. In this context, being a bit "shameless" in self-promotion is not only acceptable but necessary to stand out.
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Shallow Companies Understand Brand Power
In the corporate arena, appearances do matter. Company's image communicates who they are to the world, even before saying a word. Projecting a strong image will boost company's confidence and credibility.
Investing in branding it's a smart business.
In the end, businesses, like individuals, can benefit from embracing unconventional traits like "stupidity," "shamelessness," and a focus on their brand. Once a company who produces tires brand used strip-dancers on the exhibition to promote their product. It worked, until this time I remember the brand)
These traits can set you apart in a competitive industry, drive innovation, and help gaining recognition and success. In the corporate world, as in life, sometimes breaking away from convention can lead to extraordinary results.
ps. Marketing thoughts inspired by one article of how to stand out as an individual...
CEO | Independent Director | Change Leader Expert in strategy, leadership, and launching new projects. I lead teams and drive business transformations, guiding companies toward new opportunities and sustainable success.
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