Why Sextech is going to be one of the most profitable tech industries in India ????????
Saurabh Parmar
Fractional CMO ?? (17+ yrs) : Brand, Digital,Growth & AI ? Ex-founder-2 Startups ?? ? Taught @ IIMC, ISB etc + Corporates & Govt bodies -Focus on AI ,Marketing & Crisis Comm Workshops ??
An Indian startup has raised money to make the country’s first locally designed and manufactured vibrator.
“Sangya Project?will use the infusion of capital to develop a line of vibrators, some of which will be remote-controlled. It's also developing an app for sexual wellness and has plans to export it products globally — to anyone who wants them”
source:?Bloomberg
The irony is despite our conservative nature & the fact that buying or selling sex toys is still considered taboo , sex toys sell like crazy in India. As this article puts it
Social mores are?evolving, pushed by?big, global employers?and hastened by the rise of streaming services like?Netflix,?Amazon Prime?and Disney Hotstar. Google’s YouTube has about half a billion subscribers in India, making it?the platform’s largest base, and a swath of short video platforms have made it possible to create and distribute explicit content faster than the government censors can block it.
Our prediction: #Sextech?is going to be one of the most profitable tech industries in India.
#sangyaproject?is doing a great job ( check?out their instagram: creative, engaging and informative) &?Raj Armani?has been part of the ecosystem successfully for a while. But there are others like?MyMuse India?by?Anushka Gupta?,?Bleu Cares?BOLDCARE SOLUTIONS LIMITED?by?Rajat Jadhav?Mohit Yadav?etc?That Sassy Thing?by?Sachee Malhotra
Opportunities in the sector :
More than 36 million connected sextech devices were in use worldwide last year, an 87% Y-o-Y growth
Globally, marketing for connected devices is likely to soar from 3.8 billion USD to 9 billion USD by 2025. North America is spearheading the growth. There are predictions...
The complete article is a free read on Substack ..read below
I like to blow shit up. I am the Michael Bay of business.
2 年Yup. As I told the world nine years ago when I wrote the official definition of #sextech ?? https://hottopics.ht/14192/what-is-sextech-and-why-is-everyone-ignoring-it/
Founder @ PG Communication | 13 year old PR firm
2 年Shakun Sethi