Why Is SEO So Essential For Local Businesses

Any marketing plan involves some level of associated risk. If you are lucky, the campaign will be prosperous and you will see a great return on investment (ROI). By using proven SEO tactics, you can boost the likelihood of this occurring.

A recent survey found that about 60% of local businesses have no website at all. Once you consider the remaining companies that don't utilize sound SEO methods, the competitive advantage that SEO can provide becomes apparent. A website can help beat out 60% of other companies, and SEO can help beat out the rest.

Provides a Leg Up Over the Opposition

Forbes actually listed SEO as the best marketing return on investments you might see. Simply obtaining the top spot for a specific keyword means you will get 33% of the clicks on that keyword. It doesn't matter what you are selling, that is a tremendous payoff. Whenever you undertake a marketing campaign, you are taking a risk. The best you can wish for is a good return on investment (ROI) that makes the campaign worth it. Fortunately, you can achieve this with good SEO procedures.

Great ROI

In all likelihood, users now understand that paid links aren't necessarily the best source for what they are looking for. That is why working on SEO to increase search ranking is a far better game plan than simply forking over money for a top spot.

Paying to get seen on Facebook has its benefits, but when it comes to pay-per-click ads on search engines, the costs are definitely piling up. This is because 70-80% of online searchers completely neglect paid ads.

Paid Ads Do Not Always Pay Off

When consumers use search engines, a full 70% of the links they click on come up organically. This means Google made the decision that site was exactly an individual searching a specific term was looking for.

The chances of an organization showing up organically increases when search engine optimization (SEO) is used. In fact, there are a selection of reasons SEO is very important.

If you own a local business and will like to know how we can help you with your SEO rankings, visit our website and request a free marketing consultation. We will like to help you improve your search rankings and improve your lead generation efforts. Click here to request a free marketing consultation