Why is SEO optimization still relevant?

Our lives revolve around the internet and digital space. In a competitive world such as the present, it is nearly impossible to stand out as a business amongst the vast sea of brands and businesses fighting for customers’ attention who are already overwhelmed with infinite choices.?

This is where SEO comes as a saving grace. SEO has become a household name in the ever-evolving digital world we all are a part of. Search Engine Optimization (SEO) is getting website pages to rank better in the Search Engine Result Pages (SERPs).

Research by Global News Wire?has found that the global SEO services market size in 2021 was $46.7 billion and is likely to reach around $234.8 billion by 2030 at a CAGR of 17.6%. But why is SEO still relevant? Let’s look at some of the reasons for its consistent growth.

Reasons for the Growth and Relevance of SEO

Evolving Search Engine Algorithms

Search engines use a combination of algorithms and employ multiple ranking factors to rank the web pages as per their relevance on the Search Engine Result Pages (SERPs). Earlier, Google only made a handful of updates to its algorithm. But these days, thousands of updates are being rolled out every year.

Some of these updates are so minor that they can easily go unnoticed. Nevertheless, the search engines occasionally introduce major algorithm updates that significantly impact the ranking pages on Google. Changes in website rankings, user behavior, and the competitive landscape may result in changes in traffic and overall search engine rankings for your website.

Hence, staying updated with the latest algorithm updates is crucial as it may significantly affect your website rankings in the SERPs, further affecting your business at large.

User-Centric Approach

User experience is at the forefront of SEO optimization and a site’s usability that most people overlook. If your website lacks a positive user experience and ease of use, the visitors need to navigate it, and they will be pushed to your competitor’s website.?????????????????????????????????????????????????

A user-centric approach in SEO optimization involves putting your user’s needs and expectations first. When you give the users what they are looking for easily and conveniently, they will be motivated to spend more time on your site, likely leading to potential conversions.

Organic Search Traffic

Effective SEO can increase your website’s organic search traffic. Organic search traffic means visitors landing on your website from unpaid sources such as search engines like Google, Bing, Yahoo, etc. Acquiring organic search traffic is significant for the growth of your website as it boosts website trust and has better conversion rates than paid traffic, as there is a better search intent for organic searches.???????????????????????

There are several advantages of SEO optimization in driving targeted organic traffic: it results in high-quality leads, engages customers, increases brand loyalty, improves conversion rates, and is highly cost-effective.

Competition and Brand Visibility

Brand visibility and awareness are one of the primary goals for any marketer, especially in the current competitive online business market. More than 5.1 billion people use the internet worldwide, which amounts to 60% of the world's population. Additionally, 93% of web traffic starts from an online search.

Hence, gaining brand visibility is crucial for your business to thrive, succeed, and stay ahead of the competition. There are multiple ways you can use SEO to drive visibility and increase awareness for your brand effectively.

Some of them include making your website user-friendly, creating fresh and catchy content, optimizing for local SEO, effective link building, etc.

Mobile Voice Search

Voice Search is increasingly dominating the Search Engine space amongst users. A recent survey from 2019 has found that around 70% of people like using voice search?because it is faster than typing out the query.

Voice search is becoming increasingly popular these days because it is easier, more convenient, and faster than text-based search. Hence, optimizing your content based on the voice search trends popular among users is more crucial than ever.

Conclusion

Search is one of the major ways users interact with the internet, and effective SEO allows your website to rank at the top for the users to discover you easily, increasing traffic and potential conversions for your website. Hence, as long as the internet and people are using the internet, SEO will grow exponentially and be highly relevant for many years to come!