Why SEO an Integral Part of Business Growth & Marketing Strategy?

If you look at any business, it needs qualified leads to build their sales-only-funnel for their monthly revenue / sales target. Be it short-term SEO or long-term SEO, it has to work from day one.

Wait a minute …. Is it even possible?

The answer is a Yes and a No. This will be great to hear but it needs meticulous planning across various part of a company digital presence or outfit.

Let us approach this like a simple pitch deck for any brand.?

1.??????Cover Slide

·????????Welcome to your brand SEO pitch deck that will drive qualified leads.

2.??????Problem Slide

·????????Page 1 / Position 1 SEO Keyword Ranking

·????????Non-Brand / Long-Tail / Tertiary Keyword Traffic to the Website

·?? Leads Generation

3.??????Solutions Slide

·????????Technically Sound Website with clean SEO-friendly Codes

·????????User-Friendly website structure and content navigation.

·????????Engaging and Refreshing content firstly for the user and then to search engine bot.

·????????Structured & Keyword-led Website outreach activities.

4.??????Market Validation

·????????Get relevant Keywords with business and divide it into primary and secondary keywords.

·????????Different content types that can be used to seed website across the internet.

·????????What is the competition for the keywords, industry and niches.

·????????Past trends and estimated current trends / reach.

5.??????Market Size

·????????To understand how many leads can be estimated weekly and monthly.

·????????Estimated qualified leads to conversion ratio; a hypothetical for first month

·????????Content depth of the industry.

·????????Competition channel-wise traffic / reach

6.??????Product

·????????Create content strategy for each product / services / solution.

·????????Can technology will be a part of content strategy to drive top-of-the-funnel (tofl) traffic.

·????????Can we generate user reviews for day one.

7.??????Business Model

·????????Creating a funnel for all digital channels

Impressions > Clicks > Sessions > Pages / Sessions > Leads > Qualified Leads > Nurtured > Sales

8.??????Adoption Strategy

·????????What all has to be done to improve SEO: Tech, Content, On-Page, Off-Page, Local, App, Mobile, Voice, Video, Podcast and more.

9.??????Competition Mapping

·????????Know your competition keywords and brands

·????????Create process to understand what competition does Monthly / Quarterly.

10.??Most Important: Competition Advantages

·????????This can be in lines with Product, Content and Easy Content Structure, Active Interaction with the industry audience be it competition or customers and more.

11.??Business Team (Not the SEO Team)

·????????Team members who will align or take decisions on Tech, Content, Media, Budget, Software and Analytics.

12.??Press Slide

·????????Announcement of your partnerships be it agency, software company or anything to do with 3rd Party Partner.

13.??Testimonials

·????????You can consider it Customer Reviews not only for the company but for the product features, customer services, knowledge centre and more.

14.??Financial Slide

·????????Do not miss this slide as it will help to take quick decision

·????????Do get break-up of all SEO services for each allocation of budget and delivery mapping and performance.

·????????Start measuring ROAS of SEO Services to other digital channels to build a case study necessary for your business.

We hope you find this article useful and that you can learn something from the pitch deck method of giving you the perspective why SEO is an integral part of business growth strategy. Please leave your thoughts in the comments below.