Why SEO is important for your business?

Search Engine Optimization shortly referred as SEO is a digital marketing technique used to optimize your website for getting better search engine rankings which can ultimately increase the traffic to your website in an organic manner.

Optimizing your website for various search engines can place your website on the first page of the search engine results.

So what you should optimize on your website to get a better search engine ranking? Is it your website design or your content or any things else related to your website?

The answer is you need to optimize all these things right from the design to the content present in the website.

Each and every single thing that you change or create in the website can affect your search engine ranking.  

Lets get started!

With the advent of the internet, the number of users who are using it increases day by day. Out of these, nearly 90% of the people make use of various search engines to find answers to their questions.

And most of these users tend to click on the websites that appear on the first page of the search engine results.

Various researches suggest that users tend to click on the top 5 websites that appear on the first page of the search engine results. Only a very few users might move to the second or third pages of the results.

So it naturally becomes crucial for any business may be a small company or a large organization to have their website ranked in the first page of the various search engines to gain more traffic to their website.

Some of the most widely used search engines are Google, Yahoo, Bing etc. Out of these Google alone contributes over 95% of all the searches made every day.

So it is important to have your website ranked on the first page of Google Search results to get more organic traffic which can ultimately convert into a potential customer.

Apart from getting a better search engine rank, SEO is also important because it can increase the usability of your website and make it more user-friendly.

SEO plays a crucial role in increasing the trust on your website as users believe or trust those sites that appear on the first page of the search engine results.

SEO can get more ROI than any form of offline advertising. In fact, it is one of the most cost-effective ways of marketing the products or services your business offers.

You do not need to place ads on TV or on websites. Rather all you need to do is appear at the first site when they search for a product or services you offer.

With the advent of the internet, the number of users who are using it increases day by day. Out of these, nearly 90% of the people make use of various search engines to find answers to their questions.

And most of these users tend to click on the websites that appear on the first page of the search engine results.

Various researches suggest that users tend to click on the top 5 websites that appear on the first page of the search engine results. Only a very few users might move to the second or third pages of the results.

So it naturally becomes crucial for any business may be a small company or a large organization to have their website ranked in the first page of the various search engines to gain more traffic to their website.

Some of the most widely used search engines are Google, Yahoo, Bing etc. Out of these Google alone contributes over 95% of all the searches made every day.

So it is important to have your website ranked on the first page of Google Search results to get more organic traffic which can ultimately convert into a potential customer.

Apart from getting a better search engine rank, SEO is also important because it can increase the usability of your website and make it more user-friendly.

SEO plays a crucial role in increasing the trust on your website as users believe or trust those sites that appear on the first page of the search engine results.

SEO can get more ROI than any form of offline advertising. In fact, it is one of the most cost-effective ways of marketing the products or services your business offers.

You do not need to place ads on TV or on websites. Rather all you need to do is appear at the first site when they search for a product or services you offer.

SEO can help in increasing the revenue of your business by bringing in more potential customers and pave way for a lifetime relationship with them.

SO when a site is optimized properly for search engines, people who really want a solution may visit your site and may show genuine interest in your products and become a loyal customers of your business.

SEO can also serve as one of the best tools for collecting more insights about the customers or traffic who visit your website.

Google Analytics can track all the traffic that you get to your website from SEO and can collect all the information about the visitors like the location, language, the keyword they are searching, the time period they are active on the internet etc.

SEO can be a pivotal tool in creating a brand for your business as it can market your products and services to more potential customers.

It is proven that search engine optimized sites generate more leads when compared to others.

So it is obvious from the above points, that SEO is very much critical for the success of any business as they have a severe impact on the ROI of any business.

Those business that does not concentrate on SEO will eventually start losing their command over the business and may fail drastically at one point of time.

What are some of the effective ways of doing SEO in which most of the big businesses fail?

Most of the times many businesses fail to become successful in Search Engine Optimization despite making all the efforts.

Below are some of the tips for doing SEO in an effective manner which can get wonderful results for your business.

Research for the most appropriate keyword:

It is important that you do a thorough analysis and research to find the most relevant keyword that best matches your business and create website content based on that keyword.

It is also important to use keywords that are widely searched by the users on the internet. Please remember that your website is fetched and displayed in the search results based on the keyword that is being searched.

Try to include the keyword for the maximum number of times in the content. You should also make sure that you do not push the keyword to appear in the content rather it must come naturally in the flow of the content.

Choose a specific niche for your website:

Instead of covering a broad category of topics, it is wise that you pick a particular niche and create contents based on that. Because it is suggested that websites that are based out of a single niche perform much better than those that cover a wide range of topics.

Include the keyword in your Title and meta description:

Each and every webpage must contain a suitable title and a meta description that briefly tells what the page is about. It is very important that your keyword is included in the title and the meta description of each webpage for a better SEO.

Use Keyword in your website images:

It is strongly recommended that you should include your keyword in the title, description and alt attributes of all the images used on your website.

This helps in fetching your website images in the search results page when a user searches an image using your keyword.

Insert your keyword in the post URL:

Another most important thing you need to concentrate while doing SEO is to include your keyword in the URL of your blog post. This helps Google in determining what your post is all about and it can show the web page in the search results whenever the corresponding keyword is searched.

Include links to other posts on your website:

One of the most important thing that you must do for an effective SEO is to include links to your best SEO content in all your blog post.

So that people who visit your website might get to know about your best content which might, in turn, increase the credibility of your site.

Get external links for your website:

Another important factor which Google uses in its search engine algorithm to determine the quality of your blog post is the number of external links you get to your website.

External links are those that come from other websites other than your own. Because people tend to trust those websites that are praised and suggested by others rather than doing self-praising.

Most people for the sake of SEO tend to place their blog post link in various weak sites and other content mills.

But this is no way going to help as them as it can even reduce the credibility of the site Please remember that getting external links from a quality website is more valuable when compared to those coming from a weak or poorly build websites.

Speed of your website:

The most crucial thing which you must keep in mind while doing SEO is to remove anything that slows down the performance of your website. Because Google will reject those sites which fail to load quickly.

It is highly recommended that you limit the number of plugins used in your site as more number of plugins tend to slow down your website.

Write the Best Content:

Even after following all the above tips, you might fail drastically if your web page content is not good. So writing the best content is always the key to success in SEO.

So before creating a content, you should do a thorough research and write the content in such a way that it provides some values to the users who read it.

They must trust your content and feel free to share it with others. Google tend to reject or block those sites which contain content with many grammatical mistakes.

Free One month SEO service:

Six56am technologies, an expert agency in providing SEO services for a large number of clients across the world follow all the above tips effectively while doing SEO for your website. We can create search engine optimized web content and can make your website rank in the first page of the Google search results.

We do offer a free one month SEO service for all those clients who choose us for performing SEO for their business website.

Conclusion:

So you might now get a clear picture of what SEO is and why it is important for any business to succeed in the online world.

All the SEO explained above might have given a broad idea of what you were missing all these days and how to correct them so as to rank your website in the first page of any search engine results.