Why is SEO important for business?

Google can bring as much as 49% of the visits to your website. In the same study, Facebook only brought 29%.

It’s 40% less. I don’t know you, but when I get a 40% discount on a price, I’m super happy. It’s a big discount.

So Google is important. But...

When on Google, visitors usually click:

28.5% of the time on the first organic result

15,7% on the second

11% the third

And it keeps on falling down. It’s often said that the best place to hide a dead body is the second page on Google. No one goes there.

So your website needs to rank high on Google. That’s what SEO is for. But...

It takes time. It takes research, trials, errors and many, many, many experiments. You get results one marginal improvement at a time. It requires perseverance. And it works.

In 2021, 69% of marketers said they invested in SEO. Among them, 75% said SEO effectively helped them achieve their goals.

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