Why SEO Experts Are Now Sweating

When Sujith called me six months ago, he was laughing. He had found an AI tool that could write better than a human being and now he was going to use it for all his clients.

'My AI tool can write much better than you do' Sujith laughed.

But I was not impressed. I told Sujith that using an AI tool to do the writing would come with its risk. If Google can build a company like Deep Mind, they can definitely update their algorithm to detect sites that are written by AI tools.

Actually, Sujith did not listen and used the AI tool for all of his clients.

Yesterday, he called again and this time his laughter had gone. In its place was a deep concern. All of the sites where he had used the AI tool had seen a sudden and drastic drop in traffic.

Google had released a May 2022 Core update and it seems to have impacted sites that were using tools to create content.

Whenever new prospects approach us for their SEO tasks, we advise them to take an honest approach with Google because all they are trying to do is give a good user experience and it's best not to take shortcuts.

Create genuine content that will be helpful for readers by doing research about your industry and the trends in your category. Yes, this is time-consuming and a slow process. It's not as fast as using an AI tool to scrape content from other sites and rewriting them. But at the end of the day, it's giving a good value to your customers.

None of our clients have been impacted by the May 2022 Core Update because we took the time and effort to create real content using our writing skills and deep industry research. We did not use any AI tools and we are so glad that we stuck with good old human writing while many agencies resorted to tools.

To see if the May 2022 Core Update has impacted your site, look into your Google Analytics and see if your traffic has dropped off in the last week.

Sites that are once impacted are difficult to recover but if you want some genuine feedback, reach out to us today. If you are an agency, please do not call.