Why SEO is DEAD
Bob McAlister Digital Marketing Agency
[email protected] phone 601 212 5433
Why SEO is dead , and where businesses should invest marketing dollars to maximze the ROI on the investments.
Ranking websites through SEO is slow torture, especially if you are using your website to generate leads...a vast maze of options to get ranked high enough in the serps so that your target audience even finds you . SEO, SEM, Content marketing, keyword analysis, and the list goes on and on. Even when, or IF, you get there, what ROI have you achieved?
We routinely provide clients with ROI's of 400% and much more. Are your marketing dollars turning around that quickly?
Bottom line..any business survives or dies based on sales..sales are based on capturing the target buyer WHILE THEY ARE IN THE BUYING MODE. That is what we do ..through various channels, we funnel customers to our clients ...our clients pay only for qualified leads , on a per lead basis.
You decide what is a qualifying lead, we agree on a per lead cost, and we go to work for you . No contract. We develop long term client relationships.
Give me a call to evaluate your own Pay Per Lead potential and put us to work .601 212 5433 ..here is some addtional statistics for your consideration .
As a business of any size, it’s vital that you spend your advertising and marketing dollars effectively to get the most out of your efforts to promote your products/services and grow your customer base.
However, simply telling you that Pay Per Call and mobile marketing are important to your business isn’t nearly as powerful without the statistics to back it up.
In this post we set aside the how-to posts and guides for Pay Per Call to reinforce the value your small business gains from these marketing tools.
Why Pay Per CAll?
The Majority of Buyers are Digital
According to SiriusDecisions, 67% of the buyer’s journey now takes place in the digital realm. Consumers are researching online, connecting with business on social media, and reaching out to companies using digital mediums. Your small-business online marketing is more important now than ever before, because buyers rely less on your sales reps and more on your online content to inform them during the research and decision-making processes.
Google Really is All Powerful
If someone tells you that you can succeed without Google or ignore its website standards, that individual has their head in the sand. If you want to get noticed, you need to play by Google’s rules and get your website, social media profile, and phone number in front of Google users.
Why?
Because 72% of buyers are using Google during the research stage. Is this the definitive stage in the buying process? No. However, it is the starting point for almost three-quarters of shoppers today.
Given Google is now further embracing Pay Per Call with its Call-Only Ads in AdWords, it’s foolish not to take advantage.
Your Social Presence Matters
Social media is a great tool to help your small business manage its online presence and solve customer issues when they’re minor, nipping major issues in the bud.
Having an open line of communication with customers on social media is important to maintaining a positive image for your products and brand. Why you ask? A staggering 90% of consumers, according to Ciceron, read online reviews and commentary on products and brands before making a decision.
Customers Want to Talk
Pay Per Call may seem difficult to comprehend at times, but using Pay Per Call to make it easier for consumers to get in touch with your business is critical. According to eConsultancy, 83% of consumers require some level of customer support when making an online purchase or decision.
Pay Per Call makes it easy for customers to contact your small business, and helps you convert shoppers to buyers.
Click-to-Call
When it comes to a mobile landing page, a click-to-call button is a must. Consumers using a smartphone don’t want to scroll through endless pages and pinch-to-zoom to find a number in small print. Use a click-to-call button so they can immediately launch a phone call when they want to contact your business. Google reported that 61% of mobile searchers find a click-to-call button vital in the purchasing process.
[email protected] phone 601 212 5433
9 年interesting comment Lee I like this piece by Jack Simpson on why people only read 20% of your content. It's helpful and thought-provoking. I have to admit, especially as a writer, it certainly made me wonder why people appear to read so little on the web. Do we really like scanning? Are we impatient? Are we so pressed for time that we can only manage a few lines? Maybe it's nothing to do with the amount of words. Or perhaps we have an inability to prioritise our attention Which is the reason people prefer video .
[email protected] phone 601 212 5433
9 年partially true..although the results and stats are more on point . I give free lessons on ranking videos for lead generation . You give free seo lessons ? We can swap. And compare results .
It's actually a sales pitch for his services with a link-bait headline.
[email protected] phone 601 212 5433
9 年Craig Campbell would love some stats on your post. For getting leads..I have found that ad words is first..in both venues. And videos second. Using both of those while linking to the site increases the organic listings also. I haven't had success doing it your way..admittedly , I am not an seo guy. Seo for me is like trying to catch an eel by hand.