Why SEO copywriting is critical for your online business | Elena Pavia

How is SEO writing different from traditional copywriting?

Well, firstly, let me state that SEO copywriting is much more than just inserting keyphrases into content. Google also wants to see authoritative content that fully answers your readers’ questions and stands out from competing content.

Some people still believe you can shove a bunch of keyphrases into the content and get a high ranking. (commonly known as “keyphrase stuffing.”)

Not anymore.

Google has gotten smarter, and things have changed. Now your content needs to be high-quality content to rank high on Google.

This is where SEO copywriting best practices come into play.

If you want to build your blog audience, you’re going to have to get smarter with your content. One of the biggest challenges that bloggers and content marketers face is writing content that’s optimized for search engines, yet will also appeal to people.

According to Copyblogger, SEO is the most misunderstood topic online. But, SEO content isn’t complicated, once you understand that people come first, before search algorithms.

Understanding SEO Copywriting 

Copywriting is the art and science of creating content that prompts the reader/end-user to either buy a product, subscribe to a list, take a test drive or take some other action that will benefit you. A copywriter is someone who understands people, knows what his audience likes and chooses the words that will appeal to them. The headline, words, phrases, sentences and paragraphs used in the content have to persuade and cause readers to take a specific action.

An SEO copywriter also understands how Google feels about certain words and phrases, especially long-tail phrases.

If you want to build a thriving online business and survive in this changing world of SEO, your job is to create useful content that’s interesting, persuasive and well-optimized for search engines — and you have to do it consistently.

Constantly adding content that is relevant to users and to Google, and doing it regularly, is the secret to becoming a successful website.

These are merely a few reasons why SEO copywriting is necessary for your online business. To fully understand the importance of good quality SEO copywriting, you need to see the results for yourself.

These results do not happen overnight but investing in content and copy will no doubt be a sound investment for your online business.

Conclusion

I’ve used SEO strategies to increase my clients blog’s traffic by 100%.

Even if you don’t achieve the same growth rate, you will absolutely generate more traffic, improve your brand and fall in love with content marketing. If you’re not leveraging a SEO specialist to improve organic rankings and captivate your audience, I highly recommend that now is the best time to start.

What’s your take on SEO copywriting? Do you think it’s a major factor for online content marketing success?

Related content: Can I assign the same keyword to more than one page?