Why SEO audit required for Website

SEO Audit is an internal body checkup for a website and it shows the overall performance of the site. Maintaining the health of a site is a vital part to rank in search engine result like body fitness for an athlete. SEO audit would identify any issue on your site and what you need to improve. As frequent medical checkups are good for maintaining health, SEO audit evaluation also recommended on a specific period of time such as quarterly or twice in a year. It can help you to keep updated your websites with best practices.

It is highly recommended to conduct an SEO audit if you haven’t conducted an SEO audit yet. You need to fix the issues before you are going to start any new work for a website and check regularly. Proper SEO Audit helps you to rank on Search Engine Result Page.

1. Check that only ONE version is browseable for your site

You need to make sure that only one version is browsable for your website, so it should be reachable only one domain version even if someone type different format.

For example:

 https://example.com

https://www.example.com

https://example.com

 https://www.example.com

 Only one site should available for this entire format

Otherwise, it should be 301 redirected to the canonical version.

2.Crawl your website

You need to analyze your website to find out errors and keep updates accordingly. This is the vital part of SEO Audit as it would describe all details required for your site. There are many tools available such as Screaming Frog

Crawling website can help you to find out broken links, duplicate content, and redirects, analyze your website’s metadata, and more. It also shows you image alternative, H tag missing and even shows you over texted tags. You need to fix each error to improve your ranking on SERP.

3. Check that your site (and individual pages) loads FAST

Your site speed for the mobile version is a very important part of an SEO audit, in case if speed loading is more than 5 second. It highly recommends creating an AMP version to improve page speed for Mobile device.

Low speed would affect on bounce rate and gradually your SEO ranking. Maintaining speed even below 3 seconds is good practice for your SEO ranking as it is one of Google’s ranking factors

4. The architecture of your website

You should keep your website users’ friendly and more efficient as it would help to reduce bounce rate on your page. You have to check whether each link, icon working properly and links are opening into new pages. Your website should have clean navigation and favicon. All anchor text and URL. You need to have all social media icon and engage actively those sites.

5. Indexation of your site

If your pages haven’t indexed by Google bot you would never rank on Google, so you always need to check your index status on Google Console and find out how many pages have been indexed by Google Spider.

You can also check to search on Google “site:yoursite.com”. This will show how many pages have been indexed by Google. You can always notify Google of your updates by giving your page link or sitemap on “Fetch as Google” in Google Console.

6. Analysis of each page on your site

You need to analyze each page your site and make sure that each keyword-targeted landing page is optimized accordingly. If you are failing to create quality content you may have to undergo manual action by Google. So keeping unique content and optimizing is the vital part of your SEO audit.

Optimizing your content for strong content is required as weak content with strong optimization would not help to perform. So you have to run you every content of the page on Copyscape and make sure unique content.

7. Link building

Backlinks are the black bone of SEO, you need to get more backlinks from the quality site for your SEO ranking. Google consider backlink is one of the key factors for ranking as it would help Google to understand the popularity of the particular site.

Getting links from the quality site is more important as links from low-quality site harm your site ranking. So you need check PA& DA of each site. You can check Page & Domain Authority of the site using the Moz tool. Google gives more priority for backlinks from Govt & Educational sites.

You have to build an internal link for your landing page using effective anchor text. You can analyze your internal links through Google Analytics or other tools such as Screaming Frog.

8. Broken links

Broken links can be found out through audit site tool and need to fix it if you’re finding 404 errors. You can ignore 404 errors if the content of the particular page is no more relevant for your site; otherwise, you need to redirect those pages. Google does not like sites having broken links as it would give a bad impression on users.

9. Ensure that you rank for your brand name

 You have to make sure that you are ranking on top for your brand keyword unless your website is very new. So search for your brand on Google and ensure you are ranking on the organic result.