Why Selling Your Customers a Feeling Works Better Than Selling Them a Product

Have you noticed the trend of small businesses attaching a charity cause to their existing reasons? Well here is the trick, we humans relate easily to products or services that tend to evoke a feeling. Some of the major reasons why Coca Cola is performing better is partly because of its slogan Open Happiness. As a business owner, you need to understand some concepts as marketers do. 

Secondly, as a business owner, you understand your reasons as to why you started your business instead of selling us your products sell us the feeling or the story behind your business, the game-changer.

Emotions drive a customer experience that will grow business.

Almost every business suffers Ups and downs, market trends change, and consumer desires shift, but emotions stay constant. We all have the same basic emotional desires to feel accepted, loved, safe and happy.

As a business owner, you need to shift the mindset of your variable products and begin to view them as channels to sell emotion and experience. Use your customer experience as a palette for growth.

Remember responsibility to delivery will hold you accountable, Once customers begin to buy into and enjoy the emotion you are selling, they will want more. Being held accountable is a great way to keep the business stable and seek new ways to impart growth. 

As a Marketer, I believe in brand storytelling in order to connect to our Ideal Customer, show the why and provide a reason as to why people should buy or use your products or services. In moments when the major reason is to earn an extra shilling attach a charity cause as a purpose or reason. So don't worry about the products you sell. Instead, shift your focus to the way your business makes people feel. 

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