Why is search engine optimization (SEO) important for digital marketers?

Search engine optimization is an integral part of a digital marketing strategy because it increases visibility, credibility, and user experience, leading to increased traffic, customer trust, and business success over the long term.

What is SEO?

SEO is the practice of increasing both the quality and quantity of website traffic, as well as exposure to your brand, through non-paid (also known as "organic") search engine results.

If you have a website, you want people to see and access the website easily, that’s where search engine optimization is important. Using key words, image description, detail title, everything else to make sure that your website is on the first few options on the search tab. Peoples usually stop searching if what they’re looking for is not on the first landing page.

Search engines serve as response mechanisms, examining vast amounts of content and assessing numerous elements to identify the content most likely to address your inquiry. This is accomplished through the exploration and compilation of all accessible online content, including web pages, PDFs, images, videos, and more, a procedure known as "crawling and indexing." Subsequently, the content is arranged based on its relevance to the query in a process termed "ranking."

Why should you SEO your business or website?

While paid advertising, social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Research shows that SEO has 20x more traffic opportunity than PPC on both mobile and desktop. SEO stands out as one of the few online marketing channels that, when configured appropriately, has the potential to yield long-term benefits. If you create high-quality content deserving of ranking for relevant keywords, your traffic can gradually accumulate over time. In contrast, advertising requires ongoing financial investment to drive traffic to your site.

Optimizing your site will help deliver better information to search engines so that your content can be properly indexed and displayed within search results. To get your site on Google you usually don't even need to do anything except post your site on the web. In fact, the vast majority of sites listed in google results aren't manually submitted for inclusion but found and added automatically when google crawl the web. Crawl is the process of looking for new or updated web pages. Google discovers URLs by following links, by reading sitemaps, and by many other means.

You should build a website to benefit your target and gear any optimization toward making the user experience better. One of those users is a search engine, which helps other users discover your content. SEO is about helping search engines understand and present content.

How Best Buy use SEO?

Best Buy an electronic retail store use SEO to improve their online presence by using local SEO meaning brick-and-mortar locations, Best Buy employ local SEO tactics to ensure that information about its physical stores, including addresses, phone numbers, and store hours, is accurate and easily accessible in local search results. If you notice when you clicked on a Best Buy or Walmart website, they usually request your location to help your purchase choice. Best Buy organic traffic is 52.61 million while paid search traffic is 2.5 million.

Best Buy also optimize their product page for relevant keywords, ensuring that individual products are easily discoverable through search engines. This involves using descriptive product titles, detailed product descriptions, and relevant metadata. For example, when I search hp laptop Best Buy is in the first few results because of page optimization.

Lastly, User review and rating play a role in SEO. Best Buy encourage and showcase customer reviews on its website, as this content can contribute to keyword relevance and improve the overall user experience.

Principle of SEO

Google webmasters suggest that, make pages primarily for users, not search engines. Don't deceive your users. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website to a Google employee. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?". Think about what makes your website unique, valuable, or engaging.

A few things to avoid are automatically generated content, participating in link schemes, creating pages with little or no original content, cloaking — the practice of showing search engine crawlers different content than visitors, hidden text and links, doorway pages — pages created to rank well for specific searches to funnel traffic to your website.

Summary

Businesses or individual should invest in SEO to enhance their online presence, attract targeted traffic, build credibility, and gain a competitive advantage in the digital landscape. SEO is a fundamental aspect of a comprehensive digital marketing strategy that contributes to long-term success.