Why Scientists Need to Be Online (And How to Start Without Feeling Overwhelmed)

Making Science Accessible: Why Your Voice Matters

Why Scientists Need to Be Online

From the beginning of humanity, science has changed the world—but only when the world heard about it.

That’s correct. Every new technology, from the food we have on the table, to the sanitary infrastructure in our houses, to the phone we have in our pocket, or the satellite that keeps us connected, are all products of scientific research and discovery.

But we don’t have to dream so big. As a scientist, your work has the power to improve people’s lives and make the world a better place. You can help inform policy, inspire the next generation, and tackle global challenges like climate change and public health crises.

But there’s a caveat: if your findings are buried in a peer-reviewed journal, you only reach a fraction of the people who could benefit from your expertise.

Going online as a scientist isn’t about self-promotion; it’s about building bridges between your work and the broader public. And it can have surprising benefits for your career, too.

Even more, going online can offer financial benefits that may help you or your students fund another experiment, attend another conference, or extend the fieldwork season. In a world where grant funds can be limited, every little bit matters.

The Value of Being Online

Do you need more examples of the power that giving your science visibility can have? Here’s why creating an online presence as a scientist matters:

1?? Amplify Your Impact

By sharing your research on platforms like LinkedIn or BlueSky, you can make complex ideas accessible to policymakers, educators, journalists, and the general public.

I live and work in DC, so trust me when I say that your voice could help someone make an informed decision. For instance, I know plenty of university professors called to testify on the importance of a particular ecosystem in front of Congress.

How did they find them? Through their social media engagement.

2?? Boost Your Career

A strong online presence can attract collaborators, funding opportunities, and invitations to speak at conferences.

Funding agencies and institutions increasingly seek scientists who can effectively communicate their work. In fact, increasingly so, most grants require you to include a section on how you plan to do science outreach.

Having something already started can help you gain credibility with these grant donors who want to ensure their names appear on the right platforms.

3?? Shape Public Perception

Let’s face it: misinformation spreads fast online.

However, when they take the communication lead, scientists can counteract false narratives with accurate, engaging content. Just like conspiracy theorists recruit their followers online, scientists can create communities of well-informed citizens.

It’s easier to trust the words of scientists you see show up often on your feed, proving experience and expertise.

This may be a topic for another day, but how many of you became scientists because of a science communicator or activist like Dr. Jane Goodall or Dr. Neil deGrasse Tyson?

How to Start Without Feeling Overwhelmed

I know what you’re thinking; I was there not long ago, too.?How do I get started?

Getting started might feel overwhelming, but it doesn’t have to be. Here are some proven systems to help achieve quick wins to build your online presence:

Read the full story.

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I’m thrilled to have you here. Stay curious, and thank you for being part of this journey! ??????

Best,

Sílvia P-M, PhD Climate Ages

P.S. Got any topics you’d love to see covered? Hit reply—I’d love to hear from you! ??