Why Samsung can't beat Apple in technology war anytime soon?

When you run down into the history, pretty frequently countries, companies and people have involved themselves in rivalry war which has often become the very reason for their existence and popularity index. Such a war it is between Apple Inc. and Samsung. The slobber-knocker of the smartphone market have always been into a pull-push race.

But how do we decide who is right who is wrong? Who is a sailor and who is a pirate? Who is winning the minor battles but losing the war?

The furious, brilliant pirate and mastermind behind Apple Inc. has always been acclaimed for bringing breakthrough technologies and innovation in the market. What added that secret flavour was flawless oratory skills and emotional quotient which also offered personalized solution to people’s problem. It also made everyone believe that Iphones are the real luxury and their only solution to attain simplicity.

On the other hand is a Korean tech giant who has brought technology to the House of Commons. Samsung can undoubtedly be counted as one company which made every homo sapien use a smartphone at affordable prices (But with least innovation in design and functionality).

So who is the real winner here? Let me quote you an example. Around half a decade back, Jobs and Cook had concerns that Samsung has stolen the IPhone designs. They raised it with Samsung but got nothing concrete. Quoting a common meeting where this concern was discussed.

Chip Lutton, who was the Counsel for intellectual property at Apple pointed out on a presentation the “Samsung’s Use of Apple Patents in Smartphones.” He went furious to quoted the similarities between the two phones.

“Galaxy copied the iPhone,” he said.

“What do you mean, copied?” Ahn replied. (Samsung Representative)

“Exactly what I said,” Lutton insisted. “You copied the iPhone. The similarities are completely beyond the possibility of coincidence.”

Ahn would have none of it. “How dare you say that,” he snapped. “How dare you accuse us of that!” He paused, then said, “We’ve been building cell phones forever. We have our own patents, and Apple is probably violating some of those.”

Without going into the Patent war history, what does the above conversation sounds like?

Apple was furious because that was the very nature of their soul-Late Steve Jobs. Revolutionizing and transforming the behavior of how technology is used was his habit. Undoubtedly, Samsung sells highest number of handsets in the world with a huge margin between the next winner Apple ( Samsung sold 392.546 million handsets which counts to 20.9% of market share whereas Apple stands at 191.426 million holding 10.2% market share). But Apple is way par when it comes to  revenues.

Today on one hand the Apple’s launch event in San Francisco is grabbing the eyeballs where 3-D touch, new Iphone 6s & 6s Plus, IPad Pro and new Apple TV are launched and on other hand Samsung is back with its plan of action. Capture the sentiments of information-hungry Apple fanatics and technology lovers to pitch their same old bigger-better phones.

Don't believe? Try this. Google Apple keywords and look what you just found! Seems you are confused in 6s and S6 :)

Though whole market is currently crawling in similar fashion for ad search. But this is the Samsung way. The ZeroInnovation-copycentric-similardesign-chipboxes packed for your pleasure, ladies and gentlemen.

PS: How can you ignore Microsoft. Enjoy this beautiful commercial since you have already made a mistake to land till here!

Yes-No-Maybe? Agree/Don't agree to the views? Shoot your responses below! Alternatively, you can also connect with me at @saurabhnomics!

(Originally published on Medium)