Why?
Samriddh D.
Chief Business Officer, Arata | Ex-CMO Heads Up For Tails | Bombay Shaving Company | Dineout | Akiva Superfoods
I have worked across Advertising, Film Production, Radio, Digital Media, Brand Consultancy and Marketing in the last 14 odd years. I have never come across a question, more important than?—?WHY?
Unfortunately, it is not asked enough, and not everyone has the answer for it. I have put together a set of WHYs from a ‘Startup Business’ perspective. Why, you might ask? Because answers to these questions will enable you to remove the redundant and focus on the real.
- Why did I start this?
- Why do I stick to this everyday?
- Why did others join me?
- Why do people stay (other than for money)?
- Why did important people leave?
- Why do my clients/customers like me?
- Why should I diversify or pivot?
- Why will someone invest in me?
- Why am I not scared of the future?
- Why will I shut down?
These might seem like simple top-level non-data driven questions, but when you answer them with honesty, your own responses will surprise you!
I am glad to add on more questions if you feel something has been missed out. Keep asking ‘Why?’ It goes a long way.
Connect with me on twitter (https://twitter.com/samriddhd) or email me at [email protected]
Spreading Addverb | IIM Rohtak | NIT Calicut
7 年Being taught to ask why ever since I was a kid, what I have found most challenging is not the questions or answers of why things happen; instead the acceptance of those answers. In most cases relating to science, why of something is how of something. In management instead, the why of something is reason behind an action. For example, Why do magnets attract iron? (We know how, and we can explain the behavior, but here the why is how) Hence, although asking why is important. Understanding the kind of response to expect is
Growing people who grow brands
8 年I've also found a corollary question useful. "What's the benefit of that?" Most people answer with a "rational benefit". It's when you find the emotional benefit that the "Why?" question answers that you've found the essence of your brand. You will then know the "business you are really in". Products have rationales. Brands have emotionales.