Why Salesforce should be your only choice when it comes to CRM
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What is a business’s first priority? Money? Fame? Reputation? None! The most important aspect of a business are its customers. Maintaining the customer relationship has been one of the most crucial steps in growing a business. Since customer relationships are so important to business, people want it to be done in the best way possible. And the best way is by using a CRM system. This article explains to you why Salesforce should be your only choice when it comes to CRM. Let’s start with the top contenders for CRM software.
Zoho CRM
Zoho is a budget friendly CRM which provides all the basic necessities for your organization and that is why it is used by numerous small business organizations. Zoho’s paid version provides a lot of fantastic features which provide a perfect balance between support, sales, and marketing so you don’t have to worry about your stocks running out or a gap in communication.
HubSpot
HubSpot offers a free version of its product, but it lacks most of the features an organization needs when it comes to CRM. HubSpot's paid version has most of the common features while exceptional features can be availed as add-ons which can be quite costly when your business scales up. Basically, HubSpot is best for sales and marketing functions of small to medium size businesses.
SAP
SAP started out as an on-premise CRM, but has now been filling its gaps in software services by deploying cloud services. SAP is one of the toughest competitors of Salesforce due to it providing a wide range of features with a not so easy to use interface. SAP also provides an underlying AI capability in the form of its Business Intelligence tools. Based on the need of the user SAP can be an astonishingly well performing CRM software.
Microsoft Dynamics 365
Microsoft Dynamics 365 is not your regular CRM software and is targeted towards medium to large scale businesses as it works well with both sales and general operations management. Also, it lets you seamlessly integrate all your Microsoft applications to a single place, Unfortunately, that can’t be said about third party applications. All in all one needs to carefully examine their sales process before opting for any of these CRM softwares.
Oracle NetSuite
NetSuite is an all-in-one business solution with a built-in CRM, that has a user-friendly interface, mobile CRM functionality, seamless e-commerce integrations and accurate forecasting. Though it is still not utilizing Artificial Intelligence for its analytics but it offers quite a lot of features making it one of the best. NetSuite being an ERP provides lots of other functionalities apart from its built-in CRM and is suitable for medium to large scaled businesses.
Salesforce
Finally we are talking about Salesforce the #1 CRM in the world which holds approximately 20% share of the CRM market. Salesforce was the 1st company to introduce cloud-based CRM back in 1999 and here’s why it is the best CRM:
Market Growth
According to the latest Salesforce financial reports, the revenue for the fiscal year 2020 surpassed $17 billion reaching the annual Salesforce growth rate of almost 29%. Earlier this year the company’s executives predicted that the revenue will grow by 24% and reach $21.3 billion by the end of 2021. Currently Salesforce holds about 20% of the CRM market share that is leaps and bounds above its competitors.
Customer Satisfaction
With the promise of fulfilling short and long-term goals simultaneously, companies can implement this software to get enriched customer satisfaction. Not only is Salesforce scalable it is also completely customizable so that businesses can tailor it to meet their unique needs and thereby meet the needs of their customers. And this is one of the main reasons why Salesforce is the leading CRM platform.
Diverse Ecosystem
Salesforce offers an endless variety of features and technologies such as Salesforce AppExchange, Einstein AI, Trailhead, and much much more. With Salesforce AppExchange users get introduced to its Partner Ecosystem where they can get numerous number of tools & applications that can help grow their business, and also publish their own apps which can be utilized by other Salesforce users. Coming to Trailhead, Salesforce has built a fun and interactive learning platform with everything a person can know about using Salesforce. And lastly, Salesforce’s very own AI, called Einstein AI which is completely integrated with all Salesforce applications to provide better analytics and forecasting.
Mobile Platform
Recent studies indicate that the users mainly use their mobile devices to manage their business. To keep up with the times Salesforce came up with Salesforce 1 packed with quite a lot of features. This new mobile platform tries to connect the software vendors, customers, and vendors with third-party applications.
Is Salesforce a viable choice?
Salesforce though pricey offers an excellent User Interface along with tons of other products and features which make it stand apart from the competition. Salesforce has always helped companies raise profits at an alarming rate. The acquisition of MuleSoft, an integration platform for connecting CRM, ERP and other apps in 2018, Tableau Software, Data Visualization software company in 2019, and finally Slack, one of the world’s most popular business communication platform in 2020 shows that salesforce has grown beyond the traditional CRM and thus, it provides all its customers with an all-in-one business solution serving businesses of all sizes across multiple industries and markets.
Are you getting started with Salesforce or are you looking for further customization in your org? Contact MV Clouds and our team will gladly assist you in all your business endeavors.