Why is Salesforce CRM Better than Other CRMs? A List of Features Every Business Should Know
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Businesses of all sizes and scales need a solution that can help them come close to their customers, a solution which helps them construct a strong relationship with existing and prospective clients. Here comes the requirement of a CRM platform – A Customer Relationship Management platform.
Although the market is filled with n. number of CRM tools, choosing the right one for a business is not a piece of cake. One of the best CRMs in the world is Salesforce CRM.
It is not just our words. Many surveys have proven that Salesforce is the world’s leading CRM. And the businesses that have hired Salesforce consulting services are excelling in their domains.
It does not mean that other CRMs are not suitable. We are just saying Salesforce has an upper-hand over its competitors. How??
In this post, we will discuss how Salesforce compares to the rest of the CRM platforms.
How is Salesforce CRM Compare to Other CRMs?
Have you ever wondered about the reasons why Salesforce is the best CRM or what are the advantages of Salesforce over other CRMs? Let’s begin with the first reason –?
The Scalability of the platform makes Salesforce a preferred choice
Salesforce is a scalable CRM platform that can grow with your business, regardless of its size. What makes Salesforce different from other CRM platforms is its ability to support the needs of small and large organizations while maintaining its functionality and usability.
The following attributes make Salesforce a scalable platform –?
Salesforce provides a high level of customization. Users can tailor the platform to meet the specific needs of their business. This customization allows you to add new fields, create custom workflows, and develop new applications to meet your business requirements. As your business grows, you can continue to customize your Salesforce instance to meet your evolving needs without switching to a new system.
Salesforce provides scalable data storage capabilities. It means you can start with a small amount of data storage and then increase your storage capacity as your business expands.
Salesforce provides flexible licensing options that allow you to add new users to your Salesforce instance as needed without having to purchase additional licenses upfront. Users will only pay for what they are using.
Salesforce's AppExchange is a marketplace of pre-built applications. You can easily add the apps to your Salesforce instance. These applications can help you add new functionality to your Salesforce instance quickly and easily without any additional development.
Salesforce provides APIs and integrations that allow you to connect your Salesforce instance with other business applications and services. This integration capability enables you to create a seamless workflow between your Salesforce instance and other systems, making it easier to manage your business processes.
Salesforce's infrastructure gets mildly acquainted with large-scale businesses. Its multi-tenant architecture and global data centers provide high availability and scalability. It helps organizations handle large amounts of data and traffic.
Customization of Salesforce Solves Unique Business Requirements
One of the substantial advantages of Salesforce is its customization capabilities.? The excellent customization capabilities of Salesforce allow businesses to create custom fields, workflows, and reports to meet their unique needs.
This flexibility enables businesses to tailor the system to their specific requirements and processes, allowing them to work more efficiently and effectively.
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The Strong & Advanced Reporting & Analytics Feature is the USP of Salesforce CRM
Another attribute that gives Salesforce an edge over its competitors is its strong reporting & analytics capabilities. The robust reporting of Salesforce helps businesses closely watch their health status. From executive dashboards to custom number crunching, Salesforce can cater to every data need of a business.
With the help of expert Salesforce consultants, businesses can harness valuable insights into their customer interactions, sales performance, and business operations. Some of the top reporting & analytics features of Salesforce include -
Einstein Analytics is a powerful salesforce inbuilt analytics platform. It allows businesses to analyze their data and gain insights into their customers, sales performance, and business operations. Einstein Analytics uses artificial intelligence (AI) to provide advanced insights and predictive analytics, helping businesses to identify trends and opportunities.
Salesforce provides customizable dashboards that allow businesses to visualize their data in a way that is meaningful to them. Users can create Dashboards & track key performance indicators (KPIs) and provide an overview of important metrics. Dashboards are easily shareable, and teams can get a real-time view of performance and progress.
Salesforce's Report Builder allows businesses to create custom reports based on business-specific needs. The simpe to use drag and drop options enable easy report making. Users can easily include the fields and data that are important to the business. You can automatically schedule & distribute reports? automatically, saving time and improving efficiency.
Salesforce's forecasting feature allows businesses to predict their sales performance based on historical data and current trends. This feature provides valuable insights into the future performance of the business. And accordingly, users can make data-driven decisions and adjust their strategies.
Salesforce provides a wide range of data visualization tools, including charts, graphs, and heat maps. These tools allow businesses to analyze their data in a visual format, making it easier to identify trends and patterns. Data visualization also makes it easier to share insights with teams and stakeholders.
Salesforce's collaboration features allow teams to work together on reports and dashboards, making it easier to share insights and make data-driven decisions. Teams can share dashboards and reports, collaborate on data analysis, and discuss insights in real time, helping to improve communication and collaboration.
Strong integration capabilities, customer-centric support services, robust security, and AI-powered insights are some other attributes which make Salesforce a better CRM than other available options in the market.
Conclusion
Salesforce is a leading customer relationship management (CRM) system that is used by businesses of all sizes around the world. While there are many different CRM systems available, Salesforce has a number of unique benefits that set it apart from its competitors. We have gone through some of the top features that make Salesforce better than other CRMs.
For details and any query resolution, you should hire a Salesforce CRM development company . Professional guidance will help you understand more about this futuristic CRM platform and the ways you can harness its power to grow your business and increase sales.