Why ROI Data Is The Future Of TV Advertising
The questions “how much?” and “how soon?” have always been attached to the monetization aspect of TV advertising. When it comes to data insights on TV ad campaigns, those questions will be vital pieces in the future of multi-platform advertising.
Where’s The ROI In Big Data?
Before I can answer those questions, we should have a brief recap of what big data is, it’s benefits, and whether it’s worth the investment or not.