WHY IS IT RETAILERS IGNORE THE #1 INFLUENCER THAT CONSUMERS GRAVITATE TO CREATE A SALE & INCREASE THE PURCHASE TICKET?

Especially today, when the retail arena is performing so badly. WHY IS IT?

Physical stores influence new product purchases more than any other medium, including social media, retailer websites/apps, and search engines.?

I’m talking about Signage and In-Store Media. Yes, that simple tool that has proven over and over to be the #1 tool for consumer engagement, purchase incentives, and upselling tool.

IT IS A FACT

“Proper signage and point-of-sale (POS) materials can help increase sales and impulse buys dramatically.?Using in-store visual triggers effectively may increase your sales by up to 29.5%?since attention equals opportunity and unplanned purchases”.

A FedEx survey found that almost eight in 10 (76%) American consumers enter a store they have never visited based on its signs, and nearly seven in 10 (68%) have actually purchased a product or service because a sign caught their eye.

Consider your new placements, specials, brand/product information, and more. Here are five reasons to utilize signage, your silent salesperson, diligently:

Increase Foot Traffic –?Window and digital signage are great marketing tools Inform Your Customers – Show features, benefits, construction, and unique elements of the product or group you’re promoting. Table Tents and floor stands do this very well.

Bolster Sales –?If customers are aware of specials, price drops or BOGO sales, they’re more likely to spend more. Plus, you can direct customers toward advertised items or promotions and encourage them to buy, or add on to an existing ticket.

USE QR CODES – Place a QR Code on your POS that will direct them to the product on your website to tell the story. Even better, use the code to direct them to a product video that explains all of the features and benefits of the product. Videos are HUGE INFLUENCERS. We wrote about this here: https://lnkd.in/ge4acrPc

Solidifying Your Brand –?Colors, font, and imagery cement branding in the customer’s mind and make your store and your products stand out from the competition.

Accentuate Your Positives –?Reinforce your Community commitment, Sustainability, Sales, Service, and e-commerce options. Tell your store’s brand story in a way that only you can.

Did you know that Imagine can create a Manufacturer's Retail Resource Center for your Brand that has everything your retailer needs to showcase your Brand’s story in their store?

More on that at the end of this article

75% of consumers would rather shop in your store

You MUST have your store dressed with P.O.S. that describes features, benefits, construction, and unique elements of the product or group you’re promoting. Table Tents and floor stands do this very well.

“According to a study by the Small Business Administration (SBA), effective signs can increase business by as much as 150%.

Proper signage and point-of-sale (POS) materials can help increase sales and impulse buys dramatically. Using in-store visual triggers effectively may increase your sales by up to 29.5% since attention equals opportunity and unplanned purchases.

?Consumers want to know the following

• The Quality story
• The product manufacturing sustainability story
• The retailer's community involvement

In a recent article from The Point of Purchase Institute, the research shows, if you are not communicating at the Point Of sale, you are not (https://p2pi.com/store-now-stage-emergence-store-retail-media ?)

• Physical stores influence new product purchases more than any other medium, including social media, retailer websites/apps, and search engines.?
• High-quality creative doesn’t need to be overthought in-store. Simple creatives can be really effective, and Lipsman is particularly excited to see how this will evolve.
• Measurement must evolve toward incrementality and capture the full-funnel effects across channels and time.

At Imagine, we know P.O.S.. We’ve designed and developed over 1,800 P.O.S Furniture Galleries for retailers. AND we design, produce and ship them all in-house

More about the Retail Resource Center Imagine can build, host, and supply your retailers to promote your Brand in their stores.

Here are the elements you could include in your Resource Center that your retailers could access to showcase your products, the way “You Want Them” presented.

• Custom P.O.S. Interior & Exterior Signage. All types of Point of Sale, including Products, Lifestyle Galleries, and more
• Customized Promotions
• Customized Print & Distribution, including Direct Mail, Personalized Postcard Mailings, and more. We offer FREE MSA demographic planning

• A Complete Suite of Customized Digital Advertising
• Customized Social Media planning, design, and placement services
• Strategic Planning Services. We offer a FREE CUSTOMIZED complete business analysis fo retailers and manufacturers drawing on our collective 200+ years of experience in the Home Furnishings category
• Retail and Manufacturer website design and hosting. (We have over 360 retail websites that we have designed and currently host).
• And more

We can customize your Resource Center with anything/everything you need to get and enhance your placements.

?High Point Market is coming, let us set this up for you before market to enhance why your retailer should floor your product

CONTACT US FOR MORE INFORMATION

[email protected]