Why A Results Driven Website Will Consistently Crank Out More Sales

If you are a business owner, website designer or even a blogger, you must be aware of the benefits of a results driven website design. Your website design is just as important as your content and SEO. If you don't have a good website, in this day and age it could be your demise.

Results driven websites and blogs are the best way to get more customers or clients for your business, but the funny thing is most professional web designers are getting it all wrong, they focus on great images and graphics "for eye appeal" most of the time all this does is slow the loading speed of your site, now knowing the average online attention span is only six to ten seconds, what do you think happens when your site takes longer than this to load, due to the massive amount of images and graphics? You guessed it, most people leave before they even see your site. But, if there’s one thing that can make building results driven websites a little harder to build than they perhaps should be is defining your core message and creating the right content!?

When you write for a client, or yourself, it’s very easy to get caught up in your own agenda. You want to show off your "good work," so you post your best work — and then you wonder why your readers don’t find it as interesting as they did when you posted your worst stuff. That’s because you probably haven’t focused on your readers' objectives. Why are they there, what do they need from your content, most people including myself, will read through lets say not up to par content, if they feel they can glean one golden nugget from it that will accelerate there business to the next level.

It's kind of hard to turn up your nose at a website design that brings in leads and produces results for a client, especially when you see it in action and the ROI it produces. And yet, the best sites are the ones that are perfectly suited to their specific purpose. For example: the best travel agency websites are those that clearly and concisely explain their services, provide useful content, links and features that keep potential clients coming back for more and they have a specific call to action in multiple places on the site in different formats, reducing the barrier to entry and make it as easy as possible for their potential customer to complete their objective for being on the site in the first place.

There are many reasons to build a results driven website. Creative development, optimization, lead generation, monetization and SEO are some reasons that should motivate you if you are running a business. But let's face it: when it comes to content, there is a lot of content online that is just plain boring, so try and be different than everyone else, more concise, reader focused, results driven.

We've all got a pretty good idea of what a website is, but how exactly does that work? What’s the difference between a website and a results driven website??How does one differ from another? Well the difference is obvious to the person who knows what results they want from their website. How do you know when you’ve found the right combination of content, structure, and design? Well you start by trying to solve the biggest problem your potential client is facing, try doing a survey to see what that problem may be, speak to their concerns, offer solutions, when people start engaging with questions and reaching out to you, keep doing what you are doing and do more of it. You have to figure out who your audience is, who your potential client is and where they are hanging out online the most and where they are engaging in business conversations. Create content that speaks to their objectives, what services are they using now and what services could they use in the future, then discuss the pros and cons of them.

Now this brings me to the second topic of my article and it does tie into my core message, some VERY EXCITING NEWS. We have launched our new website. As some of you already know, we did a complete rebuild of our brand website to showcase our most popular services and features, we made them much more easily accessible and readily available with lighting speed fulfillment, well of course I am a little partial in my opinion. Lol...But, my objective is to be as helpful to my clients as possible with the least amount of barrier to entry and I believe we achieved that with our digital marketing solution website. We also included our own client dashboard with full service ad's fulfillment, SEO, directory listing service, social media marketing, content marketing, results driven website design of course and analytics built in. You can find it here if you would like to check it out…

We're always working to improve our website, business services to our clients, constantly studying new trends, testing new software and systems, developing new strategies and generating more sales for our clients. This all ties into our primary topic for today, results driven websites, why? Because this is what our core focus is on when we build a custom website design for our clients. This goes back to the basic rules of marketing, what is your client's primary objective? Now think about it, why hire someone to build you a pretty website, with great graphics, tons of video, spend money from your marketing budget, park it somewhere, then not get any views or clients?

Your website is your online storefront, if you had a real store or office and a potential customer or client walked in and no one was there to greet them, educate them on your products or services or even communicate with them at all, now or in the future, do you think they would become a customer or client? No, this is one reason chat bots don’t work very well, most of the time after a person asks a question the bot can’t answer or they enter their email, no one gets back to them for days sometimes longer, by this time that person has long moved on.?That's all for today, best of luck. If you want to massively accelerate your business, I suggest you go out and get yourself a results driven website.